Sports Shoe Enterprises: Olympic Marketing Slender Marketing Together

In 2012, the London Olympics came face to face.

In recent years, with the pace of internationalization becoming bigger and bigger, the penetration of overseas market is becoming deeper and deeper and more and more dependent. Some powerful Chinese enterprises begin to integrate international sports marketing resources such as Olympic Games, NBA and so on, and export Chinese brand and Chinese brand culture.

In fact, as one of China's most influential international footwear industries, sports marketing practice in recent years is commendable.

There is no doubt that sports marketing is

Integrating sports marketing resources

Selling products is selling culture.

Young and fashionable sports brands have been at the forefront of the marketing trend. It knows the importance of international operation to the brand of fast-moving consumer goods.

Many brands can skillfully establish the Trinity marketing strategy of "brand communication", "product sales" and "consumption experience", and combine sports with entertainment together.

The brand keeps abreast of the trend of the times, uses fashion and young ways to find the commonality between brand and sports, striving to close the distance between the brand and the consumers, making marketing activities a national banquet, and displaying the unique brand image, happiness and passion.

In particular, it is pointed out that under the new media pattern, consumers are still passionate people, products and brands are still important media for communication, and the integration of global sports resources is still a sports brand.

Micro-blog marketing mode upgrade

A few years ago, television, newspapers, magazines and so on were the main channels to attract people's attention.

Until the 2008 Olympic Games in Beijing, the network video was blossoming, opening up a new Olympic marketing home for many enterprises.

Nowadays, micro-blog and SNS are taking advantage of the situation, and wireless network devices such as mobile phones and iPad are widely used by users.

And the upcoming London 2012 Olympic Games, more consumers choose to watch the world sports event through mobile phones and iPad.

At present, the SNS social network is sweeping the globe. People can expand their connections through it, sending messages, instant contact and participation activities.

Stars and ordinary people at the same time send micro-blog, "one letter, thousands of people forwarding" marketing energy unstoppable.

The times magazine commented on micro-blog's strong communication influence.

In the world sports arena, with the Chinese team's frequent reports, the sports stars who won the title have become important marketing resources for enterprises to compete.

For enterprises, signing with sports stars is like buying a horse, not just relying on luck, but a thorough understanding and rational analysis of sports circles.

The choice of sports brand and the Chinese sports champion team, whether it is brand culture or marketing effectiveness, has made great returns to the brand.

Especially in the Olympic era and post Olympic era, enterprises must understand their marketing needs, choose the right sports marketing platform and innovate marketing, so that they can get twice the result with half the effort and make the global sports fans deeply feel their brand culture and become a loyal fan of their brand.