Flying Like An Eagle -- The Pformation Of Chinese Garment Industry

The eagle is the longest lived bird in the world. It can reach 70 years of life.

To live that long life, it must make a difficult but important decision at the age of 40: either wait for death or undergo a very painful renewal process - 150 days long pformation.

It must fly to the top of the mountain very hard, build nests on the cliff, and stay there, unable to fly.

The eagle first struck the rock with its beak until it completely fell off, then quietly waited for the new beak to grow.

The eagle will pull its old toenail out of its claws with its new beak, and the blood dripping down.

When the new toenail comes out, the eagle uses its new toenail to remove the feathers from its body.

5 months later, the new feather came out, and the eagle began to fly again.

At present, many Chinese

The global economic recovery slowed down in 2012, and downside risks increased.

At the moment, as a "big clothing country", China's clothing industry is hard to stay out of it.

Hindered by foreign trade, the impulse of "export to domestic sales" of Chinese garment export enterprises has been strengthened.

At the same time, the international market is weak for a long time and the Chinese consumer market is flourishing. In contrast, it constantly inspires the ambition of overseas brands to enter the Chinese market.

In the future, the international competition of "doorstep" will be intensified day by day.

At home, the domestic monetary policy is obviously tightening, the liquidity of clothing enterprises is tight, the enterprises' concern for domestic inflation is increasing; the high cost of the channel has compressed the profit margins of Garment Retailing; the forced industrial pfer behind the labor shortage has some risks; the RMB continues to appreciate, and the cost of domestic labor and other production factors is also rising; and the price of raw materials fluctuates greatly.

In addition, the key word that runs throughout the industry in 2011 is "

After listing and financing more large enterprises, through the integration of resources, the implementation of multi brand, diversification strategy, horse race enclosure, expand the terminal.

However, blind multi brand, diversification and horse racing will only lead enterprises astray.

Some of these problems are caused by short-term factors such as changes in policies and external environment, some of which are unavoidable and long-standing in the process of pformation.

The story of Eagle tells us that in the life cycle of enterprises, we sometimes have to make difficult decisions and start a process of renewal.

In fact, in recent years, Chinese garment enterprises have been innovating deeply in technological progress, design and research, business models, capital operation, resource integration and international cooperation, and have achieved certain results.

But many enterprises' pformation and upgrading path is not smooth, including path problems and direction problems.

Standing in the new historical juncture and the rapid growth of customary economy, Chinese garment enterprises urgently need to re understand the direction of brand development in the past.

We urgently need to settle down, return to the essence of the brand, and re-examine the four in one brand value system of "quality, innovation, rapid response and social responsibility".