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Heroes Of Mu Production: Three-Dimensional Management Of Wedding Birds

2012/4/19 18:32:00 10

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Yield Per Mu Three Dimensional And Information-Based

Revitalizing the real economy "

Per mu yield

The special action on heroes is an important part of the seven major actions of Wenzhou this year, aiming at improving the average efficiency of enterprises and promoting the pformation and upgrading of enterprises.

Looking at Wenzhou's clothing, footwear, auto parts and other traditional industries and emerging industries, small "spiral shell" to start the "Avenue" business, not a few.

This newspaper has launched the 2011 Annual Report on the "hero list of mu production", which explores the "heroes of mu production" in Wenzhou's traditional dominant industries and emerging industries, and goes deep into the distinctive "Mu hero" enterprises in these industries. It explores the story behind the "high yield per mu" for the readers, and analyzes the secret of increasing the mu yield of the enterprises, hoping to provide some references for the pformation and upgrading of other enterprises.

In the year of 2011, the "birds of fortune" list, "good news birds" proudly fly in the forefront: the use of 30 acres of land, enterprises last year, a total tax of 2.92 million yuan - Mu tax 9 million 626 thousand and 900 yuan results, it has become a clothing industry enterprises Mu champion.

According to statistics, in 2011, the news birds relied on the two brands of "good news birds" and "San Jie Luo" to achieve 3 billion yuan in terminal sales.

How did the high mu yield come true? A few days ago, reporters visited the story behind the high mu yield of the wedding bird clothing company.

Use every side of the land to the extreme.

"In short, we need to benefit from resources, turn to efficiency, and continuously enhance the added value of the news bird brand, and take the road of upgrading."

Fang Xiaobo, deputy general manager of wedding bird clothing, said: "no matter it is production, sales, logistics, channels and even administration and management," stereoscopic "is a magic weapon for the birds to seek high efficiency.

Stereoscopic

The operation can be seen everywhere inside the birds.

When the reporter walked into the Yongjia Bird Park, the bird's eye office was impressive.

The building occupies an area of only two or three mu, but the content is extraordinarily rich: the one or two floor is the Wenzhou flagship store which is about to open, the three floor is the corporate culture exhibition hall, and the four floor accommodates almost all office departments such as administration, sales and after-sale service. A total of 230 office workers share a floor area of not more than 1000 square meters, with an average per capita area of not more than 4 square meters, while the five level is the R & D design center.

"In order to maximize the use of every square land in the park, we almost played the role of" great migration of the universe ", which reduced the office area by 1/4.

Fang Xiaojun said.

For example, the two departments, including the finance department, the human resources department and the direct marketing center, were moved to the four level, and two floors were vacated for flagship stores. Then, the Department of leather shoes department, production department and R & D center, which were originally located in D building, were moved to the two floor of the old office building. Two new small pipelines were added to the office area after the flight, which increased the production capacity of 100 thousand shirts and 80 thousand pairs of trousers, and became the valuable flexible production capacity of the enterprise in the past two years.

"Emergencies can be of great use."

Fang Xiaobo said.

The purpose of the "flash diversion"

The "three dimensional" management of the production birds is even more impressive.

It is learnt that through the use of similar office buildings on the "flash diversion", the birds promised to ensure that 2/3 of the park space for production.

After scientific and meticulous planning, its production line is expected to produce 300 thousand units per year, but it has achieved an annual output of 500 thousand units, and its actual production capacity has increased by 66%.

At the same time, the news birds outsource most of the products except Western-style clothes to outsourcing production to dozens of production enterprises in Zhejiang and Guangdong. The enterprise itself is responsible for quality control and greatly improves production capacity.

Last October.

Promotion of information technology

Logistics center can also see the stereoscopic intentions of news birds.

The center integrates warehousing, picking and distribution as a whole to achieve full automated distribution. The maximum daily throughput can reach 100 thousand, which can meet the distribution needs of 3000 stores and 5 billion yuan a year, and occupies more than 10000 square meters.

"The logistics center has first integrated international advanced installation and stacking system in China, and its throughput and storage capacity have increased by four or five times."

Zhou Hongjun, manager of logistics management department, said.

It is reported that after the completion of the logistics center, the original warehouse was cleared up in a logical way, and is now being designed as a hypermarket and office area.

In addition, in the sales network, the good news bird advocates that the distributor should open a large store to allow the store to go up, so that the sales outlets can achieve a flat effect of 20 thousand, equivalent to 1 square meters, which can generate 20 thousand yuan of terminal sales every year, almost 2 times more than the domestic counterparts.