Lining Is Actively Working With Star Players To Enhance Brand Internationalization.

Beijing time on April 16th, Madison garden in New York, Nicks met the Miami heat at home, and Jeremy Lin, who has resumed training through bicycles, came to the scene to cheer for the team. Here he saw the visiting Chinese gymnastic prince.

Jeremy Lin becomes a cooperative bond

Yesterday, Lining appeared in Madison garden square, where he watched the match between Nicks and the heat.

After the match, he met Jeremy Lin. In the chat, Lining praised Jeremy Lin. "Many young people are proud of you."

Lining said he was looking forward to Jeremy Lin's better performance in the future.

After Jeremy Lin successfully won the "forest whirlwind", there was news that PEAK, Lining, Anta, 361 and other domestic sporting goods enterprises had thrown him some hydrangea.

Among them, only PEAK openly admitted that Jeremy Lin had entered his field of vision for two years. They also tried on shoes for Jeremy Lin, but Jeremy Lin still had to wear Nike. He was signed by Nike in the 2010 season.

At that time, none of the other companies that had spoken with Jeremy Lin had commented because they thought the period was more sensitive.

As chairman of Lining Sports Limited, Lining's meeting with Jeremy Lin yesterday was naturally given more significance. However, according to Li Ning Co insiders, this meeting is Lining's personal behavior and has nothing to do with Jeremy Lin.

However, Lining may consider cooperating with other players from Nicks.

At present, Lining signed NBA players including Evan Turner, Baron Davis and Jose Calderon.

In fact, in Madison garden, Lining met not only with Jeremy Lin, but also met with Scott ONeil, President of the sports department of New York Nicks's parent company, and the two of them joined in for lunch together.

The Li Ning Co confirmed that the two had met but did not disclose the specific content of the talks.

On the day of Lining's visit, O'neal, who was responsible for the reception, said he hoped to cooperate with Li Ning Co in various directions.

Lining Brand America tries water

From 1990, Lining took the first place in the Chinese sports brand in 10 years.

After entering this century, Lining began a more ambitious international dream, and his international movement never stopped.

In 1999, Lining participated in the ISPO Sporting Goods Fair held in Munich, Germany. One of the main purposes was to contact overseas distributors in order to fight for the European market.

In 2001, Li Ning Co's first overseas image store was set up in Santander, Spain. In September 2002, Li Ning Co provided a competition dress for the Spanish women's basketball team to join the Fourteenth World Women's basketball championship. At the 2004 Athens Olympic Games, the Spanish men's basketball team formally wore Lining's professional sportswear. In 2006 World Basketball Championships, Spain won the first prize and the whole world saw Lining's figure. In 2008, the Ling Bo's "micro step" of Lining at the opening ceremony of the Beijing Olympic Games made Lining's international journey to another peak.

All along, Li Ning Co hopes to put