British Brand Invista Launches 2013-14 Spring And Autumn Cowboy Series
British local time April 13th.
Lycra
Invista, owner of clothing brand, announced that it will display the global denim clothing series in Paris, France from May 23rd to May 24th, which mainly shows the latest application results of Invista's global plant in raw materials.
Invista global marketing director Jean Hegedus said Invista believes that the three themes of the fashion show meet consumer demand for continuous improvement and improvement in the clothing market.
"Perfection is reflected in people's expectation of all aspects of daily life. We hope that the economy will recover as soon as possible, and we hope that the earth will become more clean and open, and we hope that our personal vision will be broadened, and our confidence will be enhanced and live more enjoyable. According to this trend, Invista will define the three themes of the exhibition as" race, ecology and new development. "
Ethnicity - this theme is reflected in colored denim, and the appearance of colored denim broke the traditional five POCKET DENIM style.
The traditional break has opened up another market for this brand.
Lycra dualFX fiber
It offers the possibility of special restoration for this super elastic garment.
In addition, this series of garments is of high quality and durable.
Eco Invista and world famous cowboy post processing technology company
Jeanologia
Cooperation has made Invista clothing combine with the latest post-processing technology of Jeanologia, for example, its G2 technology can reduce the consumption of water and chemicals.
The new theme shows that the fashion show not only uses new technology, raw materials from emerging countries such as India, Pakistan and Bangladesh, but also indicates that TOUGH MAX Lycra is leading the latest fashion trend.
Research conducted by Invista shows that about 80% of the respondents expressed interest in buying TOUGH MAX jeans and generally showed that they could be worn on many occasions.
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