Lin Congying, The Chinese Trousers King, Led The King Of Nine Herd To Success.

Who could have thought that a small garment factory that was born in smoke and dust all over the world will become an annual output of nearly 4 million after 15 years. Western-style trousers It has 1000 stores in the whole country and the western trousers leading enterprises with annual sales of over 700 million yuan.

It is a coincidence or a natural reward. When the nine herd king came to his 15 birthday, he received two heavy Honors: "nine herding king" was identified as "China's famous trademark".

Lin Congying, who led the king of nine herd for 15 years, fell into a deep meditation.

　　 Start up: set up the first garment factory of porcelain stove

Those who make great achievements can see the chance of success from the difficult situation. In April 1984, porcelain production in Jinjiang, Fujian, was already famous for its porcelain production, but Lin Congying, 29, had to open a garment factory. In opposition, the first clothing company in the history of the town of magnetic stove was established. Who will buy a place made of clothes filled with dirt and dust? But according to his experience of retail sales for many years, Lin Congying believes that the clothing industry is a rising industry. In his view, clothes are necessities of life, everyone needs to spend, money can buy more money, less money can buy cheaper, the market is not a problem at all.

Lin Congying and his 5 friends made up a total of 72 thousand yuan, which is all the investment. Without factory buildings, they rented a 500 square meter house to the government of the town of Zao town; without workers, they mobilized relatives and friends; without equipment, they bought several second-hand side locking machines and tailoring beds; sewing machines, scissors and stools were all brought by the workers themselves; without technical personnel, they went to the nearby towns to invite old tailors. Although it was indigenous to the soil, Lin Congying did not forget to train the workers for more than a month. In this way, the predecessor of the king was born.

　　 Nuggets: a day of success after setbacks

The clothing factory has been established, but it has not been plain sailing. Before 1989, Lin Congying suffered many setbacks. It took him 4 years to clear up his deficit.

Fortune always favours the persevering. In October 1, 1989, Lin Congying finally welcomed the day of smiling. He produced the western trousers in Qingdao and Dalian formally to the market, let him not expect that, after the product was sold, it was sold out by consumers. Shopping malls call for replenishment one by one. By the end of the year, Lin Congying was shocked. In just four or five months, Sales volume It costs about 200000 yuan. Previously, they only wanted to earn 20 thousand yuan a year.

Lin Congying, who came out of adversity, maintained a rare sober sense. One of his "making a mountain out of a molehill" thing on the production of trousers is just the sobering expression. This is a trivial matter produced by the first batch of trousers made by the king.

After the first batch of trousers came out, Lin Congying had mixed feelings. In the office and warehouse, he picked up a pair of trousers and rubbed them lightly with his hands. Suddenly, his hand shook violently: the trousers of his trousers were crooked, and the stitches were different. Thousands of miles of levees collapsed on the ants' nest, so they could not let the snail pocket ruin the nine trousers of the king. Lin Congying immediately checked other pants, and found 13 similar problems.

"Do it again, and do it all!" Lin Congying became angry. The workers looked at each other, wondering if it was necessary to make such a big fire. Kona was so boring that the workers tightened the string of quality and understood that no detail could be careless.

　　 Transition: balancing immediate interests and expected benefits

In the face of success, Lin Congying had no applause.

In 1995, such a gaze appeared at a party, thus completely rewriting the history of King nine.

At the party, Lin Congying found the fabric of a friend's trousers is very distinctive. It is a fabric that he has never seen before. Not only does it look excellent, it feels light and thin. Intuition, Lin Congying judged that this is likely to become a new material to guide the market trend. After the party ended, Lin Congying immediately bought the same trousers. After investigation, it was found that the fabric called "heavy yarns" was developed by a Taiwanese textile enterprise and had only sporadic sales in the market.

Opportunity! Lin Cai Ying's heart is ecstatic: if the king of nine can monopolize the fabric, the trousers made of it will create a sensation in the market. Moreover, the brand of the nine herding king, which is in the critical period of rapid growth, will gain a leap from the whole.

The king of the nine took possession of the blockbuster king in the mainland. agent Right. Taking this as an opportunity, nine Mu Wang started a new round of transformation and renovation of the existing production technology.

However, it is beyond Lin Congying's expectation that the production department disagrees. The first person to stand up against it is none other than his father. He believes that the technology of nine trousers of the king's trousers has already been in the leading position among its peers. If the reform is carried out now, it will increase the financial input, and the time will also be very tight.

Between immediate interests and long-term interests, Lin Congying fell into a painful choice between father and son's affection and development concept: if he only knew that he had cling to his original advantages instead of being good at using new technology and new ideas to consolidate his position, it would not be long before enterprises would face competition. Again and again, Lin Congying decided to convince his father to push ahead with reform and improve over 20 processes.

As Lin Congying expected, the blockbuster series of western trousers launched a blockbuster. From June 1995 to the end of 1996, the total sales of the trousers made of the series of trousers were over about 4000000 yuan, and the sales volume exceeded 100 million yuan, creating a miracle of single variety sales.

　　 Outlook: meeting the new challenges in the new era

In Lin Congying's view, an enterprise is bound to face recession from growth to development to high speed development, which is almost as inevitable as human life, illness and death. For the king of nine herd, the most important thing is to achieve strategic transfer and breakout before the recession comes.

By 2000, the nine trousers had already had a market share of more than 20%, leading a lot in the western trousers industry. Further up, the space is limited. In order to achieve the strategic breakthrough of King nine, Lin Congying dare not take it lightly. Beyond, take the best place to operate. Soon, the king of nine herd repositioned himself: with trousers as the core, men's suits and men's casual wear as two wings. Not only that, Lin Congying also cast his eyes on the international market, on the one hand, he tried to push the products of the nine herdmen to the overseas market. On the other hand, he formed a strategic alliance with the international garment enterprise, Italy, Fujian.

Nine Mu Wang is developing towards a comprehensive clothing group. Lin Congying is going to spend 3 to 5 years. Joeone Make the first brand of men's clothing.