Ten Management Strategies Of Entrepreneurs

　 I. balanced strategy for enterprise development

　 enterprise It is very important to develop balanced development of all factors. details 。 Cash flow and percentage of company liabilities are the most important details. Enterprise development should be fully prepared, efforts should be made to balance risks. Using enterprise development balance thought to blind the development direction of enterprises strategy It can make the development of the 10000 year boat.

Two, control the "smile curve".

"Smile curve" is put forward by Mr. Stan Shih. The conclusion is vivid and vivid. It is a profound conclusion that has been invaded by the manufacturing industry year after year. "Smile curve" is actually a way to find additional value, so that more manufacturing enterprises can understand and understand their location.

From the horizontal axis, from the left to the right is the upper and lower reaches of the industry, that is, the production of spare parts, product assembly and distribution; from the longitudinal axis, the longitudinal axis represents the value of the added value. General manufacturing enterprises basically have no added value or low added value. Looking back, from the perspective of market competition, the left side of the curve is global competition. The core of victory and defeat lies in technology, manufacturing and scale; the right side is regional competition, and Guan Jian is the brand, channel and operational management capability.

"Smile curve" is the best way to explain how to turn manufacturing into brand creation.

　　 Three, enterprises should have foresight crisis ability.

The enterprise is developing at a high speed, but it is called "the winter of HUAWEI". This is what Mr. Ren Zhengfei said. Mr. Ren emphasized the balanced development. We should constantly strengthen the construction of the management system guided by the process and timeliness. In line with the overall core competitiveness of the company, we should constantly optimize the work and efficiency of the enterprise. We must have a heart of change, deal with and deal with crises correctly. Enterprises should carry out comprehensive value system management. In the face of crisis, enterprises do not prevent, do not foresee, will be frozen to death. As a result, anyone who has cotton padded clothes can survive.

Four, two alternative crises

Enterprises in every industry are likely to have new technology and produce an alternative. This kind of crisis is devastating. If enterprises can not avoid product life cycle and industry technological change in time, enterprises will face a disaster. SIEMENS was first made as a telegraph machine. IBM was the first one to make a puncher, and Intel was a storage device. What are these companies doing now? How many strategic transformations have they made? IBM from manufacturing to technology to service, they are constantly avoiding the crisis of industrial substitution and always take the lead in the industry. The other is the substitution crisis of talents. When entrepreneurs go to retirement age, it is very important for enterprises to update their talents and keep them younger. The younger pattern can always maintain the enterprise's innovation level, and it is the best way for enterprises to avoid substitution.

Five, look at the future of clearing industry.

How important the strategy is in the development of an enterprise is almost the core of the core elements of enterprise development. However, some enterprises in the industry are not obvious in this aspect, and some enterprises do not know clearly. When this happens, enterprises are always arguing about this problem, arguing with the industry, arguing with the enterprise and arguing with their competitors. This argument is just like a war. Mr. Zhang Hongwei, the president of Orient Group, started from the low end construction industry and became a potential force in the financial industry. After more than 20 years, he has been in the strategic war for many years, and now he has a place in the circulation industry, all due to the importance of strategic management.

Zhang Hongwei said that entrepreneurs can fight guerrilla warfare and can not afford a strategic war. This is the right word to break the weakness of China's small and medium-sized private enterprises.

Strategy is to see clearly than others, to see far and to see for a long time. This is a basic perspective and mind. China is the largest economy in the world, which means the volume of consumption and the base of consumption. Such a large volume and base is a huge terminal reserve. Therefore, China's circulation industry is the most developed. Controlling the channels of terminals can control the basic trend of China's market. Consumption and circulation industry, one involves manufacturing and consumption sectors, the two is closely related to the basic industrial structure and financial industry. The international circulation giant Wolfe and Carrefour are in the Guan Jian link position in the Chinese market.

The circulation industry has gathered most of the Chinese manufacturing enterprises and distribution enterprises, and there are still great opportunities for at least 20 years.

Six, always check for the enterprise.

Some time ago, I contacted a health examination company in Beijing. They were ready to go on the venture. But the performance in recent years is very unsatisfactory, and the earnings report is very ugly, and I want to make further breakthroughs. The physical examination industry is a relatively superficial industry. There is no technical content and low entry level, mainly through low price and group buying behavior. Basically, it is at the level of selling function, and can not do anything in the upstream and downstream of the industrial chain. This enterprise is basically selling things in real terms, there is no extension of the value chain. They had thought about it before, but they could not find specific points, and there was no way to implement it.

Enterprises like this are in an unhealthy state. Physical examination is needed to keep the company healthy for a long time. Physical examination is about finding third party organizations and looking for experts. What do they believe in experts? I want to make a simple metaphor here. Experts are like a guide, they walk countless roads, and know all kinds of road conditions. Physical examination enterprises are like rush people. How to quickly and conveniently reach the goal, with expert guides, can quickly solve the problem and solve the current predicament.

Let's think about what happens if an enterprise takes the wrong road.

Liu Chuanzhi said that the three elements of corporate health. One is to be clear about your physical condition, that is, to know what is wrong with your own business. The two is to understand the competitive state of the industry. Understand the biggest weakness of your industry? For example, the biggest expense of cosmetic companies is advertising, the largest human resource of software companies. So what's the biggest cost for a computer company? It's the cost of components. And components are constantly changing and changing. If enterprises do not improve at speed, they will lose their competitiveness. So, when you understand the essence of the industry, you can not grasp the core of competition, so that it is different from competitors. The surface of the computer industry is accessories, which is actually a competition of speed. Because of this, speed has become the biggest cost of the computer industry.

Of course, if we want to have a healthy corporate situation, we must constantly formulate new strategies, just as mentioned before, avoiding the crisis of industry substitution.

Seven, think clearly about strategy in strategic height.

Zhang Ruimin said that if we want to turn enterprises into wolves, we are not afraid of competition. How can you become a wolf requires a series of systematic and strategic approaches. Popular is: how to think, how to do, how to win. How to think about how to become a wolf and how to deal with challenges: challenges of global integration, challenges of information technology, and the challenge of formulating market rules. How to do it? Haier's strategy is "no internal instability, no external and no strong" domestic demand and external demand. How to win? Haier emphasizes the "market chain", everyone is SBU, with user satisfaction as the biggest goal.

Innovation is destruction, destruction is the creation of a new balance.

Eight. Biological chain

Mr. Ning Gaoning put forward this idea to show the relationship between food chains of organisms. If we are at the low end of the food chain, of course, there is no chance. At least, the enterprises will accept the "high money" at the high end of the biological chain, because they are from the possession of resources to the allocation of resources, the credit system, the trading system, and the recognition and exchange of labor force. These laws have been set down in the form of law and morality, forming the regulations of the food chain. An enterprise has no core competitiveness, it may be the way of production and the problem of the model, the market configuration does not need you, the low end is not, not to mention high-end, this enterprise is finished.

Companies should design their own food chains and always put themselves at the top end of the food chain. Become a "waiting money" person, "waiting for money" business.

Nine. Suddenly grow up.

An enterprise suddenly grows up quickly and will suffer from obesity. If a person suddenly gains many kinds of honor, he will get a high fever. So the problem of corporate governance structure and low efficiency of decision implementation will also be highlighted. After growing up, I can't see clearly, and I can easily toss about in tactical matters. Enterprises with a certain scale are mainly competing in the strategic level in the market competition. We must see clearly the direction, do the right thing and do the best thing well.

Ten, four in one development power

A good company must have culture first, and culture is the externalization of enterprise's value and brand image. A company without culture is very empty because its heart does not rely on it. Secondly, we should have a good mode. This mode can be carried on the shell. It is a self-development mode formed after the continuous optimization of many industry experiences, and forms a sustainable development method model. Third, there must be a good strategy. What strategy can you do and what you can not do? From another perspective, it is a choice and how to do it. Finally, there must be good management. Management matters are complex and fine mixed together, and enterprises must be established to be good. From the capital structure, corporate strategy, governance structure, management team, product manufacturing, corporate culture, brand value to form competitiveness.

Eleven, reverse thinking

Some established laws are used to break down, and some have generally agreed that values are also used to break through. The so-called sabotage innovation is to break the old model and create a new model. Break the old balance and create a new balance. Cheap and good quality is a strategy of price war. Almost all enterprises are using it and use it in the end. The price is cheap and price war. Is wumi? Actually not. Is the price low and the material beautiful? Actually, this is an ideal state. The state of flickering is a propaganda way that attracts the customers from the market rules. It can not be really done.

Reverse thinking is to break this Convention, to make articles on the high price and good things, and to get market recognition. This is proposed by Mr. Yin Mingshan, President of Lifan. If enterprises want to innovate, they must have reverse thinking. Many companies look for what others have not done and look up to see who can find projects that no one has done yet. Hardly any. And Yin Mingshan is looking for opportunities in other places where he can get together. He is not afraid of many people. The people who do it need to talk about the needs of the market and have many opportunities. They do not need you to carry out market education. It depends on whether you can find the key points of the industry. Yoon boss is the most advanced stage of motorcycle, so he becomes the boss.