Wenzhou Shoe Industry Revived From The Fire And Learned "Competition" And "Cooperation"

Wenzhou people have been making shoes for 2000 years. Since the reform and opening up, Wenzhou people have picked up their ancestral business. In the 1980s, Wenzhou shoes became the pronoun of Wenzhou people and Wenzhou economy. However, on August 8, 1987, an incident of "burning Wenzhou shoes" in Wulin gate, Hangzhou, brought Wenzhou's economy into a trough. In that year, relevant departments in Hangzhou inspected the quality of shoes in the market and found that 18 kinds of shoes were made of paper shell, and 16 kinds of shoes were produced in Wenzhou. The fire in Wulin gate even triggered a nationwide chain action of "burning Wenzhou shoes". Many places followed suit. Wenzhou shoes became synonymous with fake and shoddy goods, and Wenzhou people also became synonymous with dishonesty the whole country does not want Wenzhou shoes, or even takes goods from Wenzhou. Wenzhou's economy has dropped to a low point for a while. I wonder where the transformation is. Kangnai Group, a Chinese shoe giant, is known as a portrayal of Wenzhou's economic ups and downs in the past decades. At that time, Hongsheng leather shoes factory, the predecessor of Kangnai Group, had just opened up its brand awareness, and was also a real and popular product in the market. However, it was rushed by other inferior Wenzhou shoes and became a "fake and shoddy" that no one wanted to pay attention to. Finally, it was forced to change its name and turn to joint venture development. At that time, most of Wenzhou shoe enterprises were on the verge of bankruptcy. Wenzhou shoes almost had no brand of their own, and they basically depended on joint ventures or OEM production with foreign manufacturers. At that time, the president of Kangnai Group was the best in Asia to produce shoes. He went to Italy to explore the idea of creating high-end shoes in China. In 1989, Zheng applied to the government for a loan of 600000 yuan, hoping to carry out industrial transformation and put on the mechanical assembly line. Because of the bleak situation in the shoe industry, it was very difficult to apply for a loan. Finally, all the leaders of the municipal Party committee went to the shoe factory to investigate and vote collectively on a show of hands. Finally, with the support of the loan, Cornell started. In 1993, Wenzhou people called out the slogan of "starting a business for the second time", and the Wenzhou municipal government put forward the construction activities of "establishing the city with quality", "developing the industry with famous brand", "credit Wenzhou" and "brand Wenzhou". In the past 14 years, Wenzhou has experienced four stages of development. After 2000, all regional and industrial product quality problems in Wenzhou have been "removed", basically out of the shadow of the former Wenzhou model. By the end of September 2007, the city had 62 Chinese well-known trademarks and 38 Chinese famous brand products, ranking first in the number of prefecture level cities in China; 136 national inspection free products were awarded the title of national production base; 13 enterprises were publicized by the State Administration for Industry and commerce "abiding by contracts and Valuing Credit", which ranked first among similar cities in China. brand and integrity have been reshaped, but new troubles have followed. On September 17, 2004, a shocking "burning Wenzhou shoes" incident happened again in Elche, Spain, which is far away from the ocean. compared with the "fire" in Hangzhou in 1987, Elche's "fire" incident is similar to the "fire" in Hangzhou in 1987. The difference is that the former burned inferior Wenzhou shoes, while the latter burned Wenzhou shoes with high quality and low price, which are highly competitive. The two fires and many trade frictions have finally awakened Wenzhou businessmen. The main problem lies in themselves: in the past, they have always advocated "reasonable competition", and are proud of "being able to seize". This "market hegemony" is the root of their enemies everywhere. Many Wenzhou businessmen realize that competition does not necessarily mean "killing each other", but also giving others a bite to eat. In the future, Mr. Antonio visited Wenzhou shoes Association for mutual benefit and signed a win-win cooperation with Wenzhou shoes Association in 2006.