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    PEAK'S Exclusive Monopoly Of Bucks Home Advertising

    2008/2/2 0:00:00 10425

    Yao Ming

    Even NBA would not have thought that China Derby, which was staged in November 10th last year, would cause such a huge sensation: 250 million viewers in the world watched 19 TV stations in China alone.

    With the growing influence of Yao Ming and arlian in NBA, the attraction of China's derby is no longer confined to Chinese fans.

    On the official website of the rockets on the day before yesterday, Yao Ming took over all three headlines, and there was an interesting investigation on the front page: what are your favorite Valentine's Day gifts as Rocket fans? Rocket bear dolls? Rocket girl swimsuit calendars? Tickets? No, more than 1200 participants 69% chose Yao Ming's All-Star jerseys.

    Yi Jianlian's brand new Chinese personal website, YisWorld.com, was opened on the night of "New Year's Derby", and it was also necessary to borrow the east wind of China's derby.

    The upcoming "new year Derby" and the internationalization of audiences will obviously be greatly enhanced.

    Yao Ming's "one-man show", the Chinese Derby I, was staged at the beginning of the season. At that time, the Rockets had a brilliant record and a strong ambition to win the championship.

    But the situation has changed, and with the deepening of the season, the Rockets' performance has been ups and downs.

    Today, although the rocket has increased the winning rate to nearly 60%, it still lingers outside the playoffs.

    The current situation of the team will naturally change the mindset of Yao Ming. If he compares the show with victory in the first Chinese Derby, then this time, his desire for victory is obviously more than that of.

    At the critical moment of the playoffs, every game can not be lost, which Yao Ming knows better than anyone else.

    Besides, Yao Ming, who is 28 years old, does not have much time to spend in the show.

    After two rounds of nightmare in the first round of the playoffs, how can Yao Ming tolerate another "nightmare" season? The Rockets changed their blood last summer and rediscovered their ambition.

    As one of the core of the team, how can Yao Ming not cherish the opportunity? Therefore, it is foreseeable that Yao Ming will never be a bit of a show leader as one of the protagonists of the new year's derby.

    But in line with the idea of winning the first prize, maybe Yao Ming will give the fans the best "one-man show".

    In 2008, the United Arab League's "doping" entered the scoring system without any sign. The data statistics and playing time were all on a downward trend.

    What is even more frightening is that the position of the United Arab League is becoming more and more marginalized.

    The Arab League, which is at a low ebb, has exposed the problems we most worried about, such as lack of confrontation ability, rough basket skills and single scoring means.

    In the view of coach K, the United Arab League has few internal attacks and only relies on CIC.

    In the face of strength and speed, the United Arab League not only can not play its height advantage, but also has the lowest chance of catching the ball.

    It can be said that in the current state of the league, it is hard to expect him to shine in the new year's derby.

    But because of the memory of China's derby I, we have reason to expect the "new year Derby" to inject a stimulant into the sluggish Arab League.

    If you can't get all the shots, then you can grab the offensive boards and get the chance.

    "This is the advice from the little K to the Arab League.

    In the upcoming "New Year's Derby", we can see that the Arab League can not produce the "horizontal strength" in China's derby I.

    New year's Derby's Chinese brand's money way! Yao Yao's China Derby, in addition to fans and media, more and more businesses are also joining the ranks of the fans. Chinese businessmen are naturally unwilling.

    When the billboards of TOYOTA center in Houston were packed with Chinese enterprises, Milwaukee naturally became their next goal.

    PEAK group is clearly a pioneer in the army.

    After successfully reaching a strategic cooperation agreement with the rockets and signing Battier, they signed a three year exclusive advertising agreement with the bucks. During that time, other Chinese shoe manufacturers could not appear in the Bradley center of the Bucks' home, and PEAK became the first Chinese sports brand to enter the Milwaukee market.

    Then, PEAK and NBA reached a strategic cooperation agreement, PEAK's "China Red" logo not only appeared in the TOYOTA center and the Bradley center, but also on the baffle of the basket, the PEAK logo also stimulated the audience's eyeballs.

    PEAK, who conquered the fastidious American fans and media in the NBA arena, has also aroused great national pride in the hearts of Chinese fans.

    It can be said that from the process of Yao Ming and Al League conquering NBA, we also saw the trend of internationalization of PEAK and other national brands and tomorrow.

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