China Fashion Week: The First Costume Design Competition Of HOSA Cup

In March 29, 2012, Beijing's 798 "first workshop" was full of vitality and passion.

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The "HOSA Cup" first China fitness apparel design competition has made yoga fitness apparel design the first focus of attention both inside and outside the industry, so that the classic sport of Yoga indoor sports is closely linked to China's fashion and fashion for the first time.

It is a precedent for HOSA to launch the Chinese swimsuit design and the Chinese sports underwear design climax.

Compared with HOSA International's efforts to create the Chinese swimsuit design competition many years ago, the launching and promotion of the Chinese fitness apparel design competition is even more successful.

Through years of persistent cultivation and development of China's indoor sports market, HOSA has not only made the "leading brand" and "high quality service supplier" in the indoor sports field, but also satisfied and promoted the enthusiasm of urban people for indoor sports and the continuous improvement of professional cognition.

This process has made HOSA international and China Fashion Designers Association realize that the design, especially the original design, has led the market and fully realized the new attraction brought by fashion integration.

When indoor sports are gradually developed into specialization, the professional subdivision of fitness apparel is also becoming the trend.

Therefore, through the top-level design competition, we will set up a stage for Chinese cutting-edge designers to show their excellent design ability, and thus stimulate the original design's impetus to the industry, promote the maturity of professional indoor sportswear designers, show more innovative design works that lead the fashion trend and meet Yoga Culture and professional needs, and will promote the innovation and development of China's yoga fitness apparel industry.

Since the launch of the competition in October last year, it has lasted nearly 6 months. Young designers from all provinces, municipalities and autonomous regions have used "natural language" to express the relationship between man and nature and sports. Through the design industry, we feel that the power of nature comes from the heart and extends to the body.

At the same time, "natural language" also expresses the unique characteristics of the form of fitness exercise "harmony and harmony, unity of body and mind", which promotes young designers' understanding of the true meaning of design in their creation, and enables them to deeply understand the close connection between nature and themselves, body and mind, and then comprehensively present the charm of yoga movement through design works.

After careful evaluation by the jury, 25 outstanding designers came out of the more than 400 design manuscripts to compete for the finals and challenge the gold, silver and bronze awards.