Italy Comes To China To Crack Down On &Nbsp; 30 Fake Foreign Brands Take Off The Mask.

In recent years, the spread of "fake foreign brands" has become a rare phenomenon. Fake foreign brands have flooded many industries.

A few days ago, the Italy economic development board (China economic development board) caught a lot of attention in China. Although no obvious progress has been made for the time being, it has been a warning.

In fact, Chinese enterprises have the ability to build brands that are truly world-renowned. But before that, the first thing that domestic enterprises need to get rid of is plagiarism, shoddy and opportunistic cleverness, because such practices ultimately hurt the enterprises themselves.

At the end of February, the Intellectual Property Department of the Italy economic development board in China submitted the list of 10 Chinese counterfeit Italy brand enterprises to the SAIC third times, plus two previous ones, and 30 Chinese enterprises were reported.

It is understood that the right of action in Italy has been going on for two years, but the effect can not be satisfied with Italians: the SAIC has only dealt with two enterprises, while others need the party to report to the enterprises concerned.

Although the reported domestic enterprises deny all accusations and make the way for the Italian side to fight against counterfeits, Dai Shengqiao, head of the Intellectual Property Department of the Italy Economic Development Bureau, said: "they will fight the fraud to the end.

The Italy Economic Development Council's survey began in July 2010.

According to Dai Shengqiao, when he came to China in April 2010, he found some so-called

The head of the Italy Economic Development Council was very annoyed, so he set up the Beijing studio of the intellectual property department and led 6 employees to investigate.

Since July 1, 2011, a total of three batches of 10 lists have been reported to the state trademark administration.

From the list of reporters, it is found that most of the domestic enterprises on the list are small and medium-sized enterprises, including 7 garment enterprises, 6 spectacle makers, 4 leather goods manufacturers, and 2 furniture, kitchenware, bedding, building materials and automobile supplies enterprises.

This list also shows: Italy.

Among these fake Italy brands, there are many common names, such as the old man dress, the German style clothing tie, and the "Jiajia dream" brand, which is called "quilt expert".

Dai Shengqiao told reporters that when choosing typical cases, the criteria they considered were not the size of enterprises, the number of personnel, nor the price of products, but the most absurd and most ridiculous companies in the enterprises surveyed.

For example, "old man's brand does not exist in Italy at all, regardless of whether the registered name is LAORENTOU or laorento."

Lawyer of the Italy Economic Development Bureau, intellectual property department, said.

For example, in the propaganda page issued by the Shenzhen real time limited company, which produces the "San ma ke" clock, the old propaganda page is an Italian being modeled, and in the new publicity page, the person becomes the chief designer.

It is understood that the company applied for trademark to Italy in January 27, 2009, but was rejected.

The applicant is Zhang Zuoren and his nationality is China.

"Even if it is passed, because the applicant's nationality is China, the brand can only be said to be Chinese, not Italy."

He said.

Only two companies have been processed.

To Dai Shengqiao's disappointment, he failed to receive a response when he reported to the SAIC.

"The first batch of enterprises we reported in July 2011 received a response from SAIC in November 2011, but no response was reported in October 2011 and February 2012."

According to him, in the reply of the General Administration of industry and commerce, the General Administration rejected the registration application of the Nino Ferre trademark of Beijing's tresses fashion necktie Co., Ltd., and also rejected the application of SHINWON CORPORATION to Bestibelli Milan trademark.

According to China's relevant laws, the trade mark should not have a place name, and Nino Ferre's trademark has Italy, Bestibelli Milan with Milan, so it is not allowed to register because it does not comply with the regulations.

"But for the other 8, SAIC's reply is: let's report to the industrial and commercial sector where the case is located."

Dai Shengqiao said he was not satisfied with SAIC's reply.

"As a government institution, we must report to the SAIC. If we have to go to various cities to fight a lawsuit, there are only 6 people in our department. How can we get over it? And cracking down on fake products is not our main task."

In Dai Shengqiao's view, if something like this happens in Italy, it can be solved only if it is submitted to the central government.

But in China, it has become so complicated that it is really "unthinkable".

It is understood that the Italy economic development board is the official organ of Italy, which is equivalent to the Ministry of Commerce of China, but its management scope is broader than that of the Ministry of Commerce, including telecommunications, energy and other industries.

In terms of management objects, trademarks are also included.

"The next step is that we will continue to fight lawsuits. We will focus on the courts in a particular place to appeal according to the accumulated number of fake foreign cards in the cities. We do not want to give up halfway."

Dai Shengqiao said.

Channel business is not yet known.

For the Italy government's "exposure" action, the performance of the enterprises is mainly: avoiding and trying to deny.

According to a dealer on the list of Beijing times Weiyi leather products Co., Ltd., which produces "Tuscan" brand luggage and leather products, a company in Beijing said: "the company has not mentioned that the product is from Italy. All the information on the Internet and the false propaganda in the recruitment advertisements are not written by the company, but by others or enterprises."

"We are registered in China, and we only go through wholesale channels in sales. We don't need to go too far. We don't need too much publicity."

Shanghai Jiali bedding Co., Ltd., headquartered in Shanghai and producing "Jiajia dream" quilt, has an industrial park in Changshu, belonging to medium-sized enterprises.

After knowing the intention of the newspaper, the marketing staff of the company said: the company is still considering how to reply, and when it is considered mature, there will be an official reply.

The Intellectual Property Department of the Italy Economic Development Bureau said: "Beijing Dassault fashion necktie Co., Ltd. has clearly stated in the sales of Nino Ferre," this is a Italy brand with a history of 150 years. "

However, the brand leader of Beijing tresses fashion necktie Co., Ltd., in an interview with our reporter, said: Nino Ferre was produced by Italy factory and OEM in China. Chinese trademark has been legally registered in China, and the product has not been declared Italy in the sales process.

Claiming to be from Italy, the company is actually produced by an enterprise in Daxing, Beijing.

According to a dealer in Shanxi, "according to the publicity materials of the company, I only know that this brand is from Italy."

As for the brand that has been represented by the Italy government, it has been reported to the SAIC, and the dealer is not aware of it.

However, when he learned the news from reporters, he said he was surprised: "if it is true, it will definitely affect our sales, and we should think about what we should do later."

He also said: many enterprises in the cabinet industry have claimed that their products originated from abroad.

"Fake foreign brands" are a minority in China. For this reason, clothing marketing expert Ye Yu Ke believes that the credibility problems faced by these brands will become increasingly acute in the future, and opportunistic opportunism will be self breaking.