The Second Beach And Swimsuit Culture Expo Opens In August
As the upgraded version of the first China (Huludao Xingcheng) International swimsuit Culture Festival, the second China International Beach and swimsuit Culture Expo will be held from August 17th to August 23rd this year.
Liaoning
Huludao and Xingcheng are held ceremoniously.
The Expo is co sponsored by the China clothing association, the Huludao Municipal People's government, the Liaoning provincial economic and Information Committee, and the Liaoning Apparel Association, the Liaoning garment designers association, the Shenyang Ge Zhi brand research center, the Xingcheng Municipal People's government, and the Xingcheng swimsuit Industry Association.
Dou Benwei, director of the Organizing Committee of the fair and mayor of Huludao, said that the event is an important measure for Huludao to implement the spirit of the provincial Party committee and the provincial government to develop the industrial cluster spirit. It is an important task for creating the theme park of Huludao swimsuit. It is conducive to promoting the cluster of swimsuit industry and promoting the common development of Huludao's tourism, culture and related industries, promoting the creative industry and expanding the city's image and influence of Huludao.
The Expo will focus on the development of cultural and creative industries and urban image marketing, with the idea of "cultural creativity" and "technological innovation", integrating the brand, design, R & D and marketing of the high-end part of the swimwear industry value chain.
Focusing on this idea, the Expo takes the theme of "swimwear - Creative Industry - city image" as the main line of activity. With the theme of "beauty leading fashion and dreaming to brighten up life", it will adopt the operation mode of "unified action, scattered activities, resource replacement, and government support".
The Expo will build a pavilion to build a collection.
Marketing
Procurement, product design, brand promotion, information interaction, manpower allocation and other functions are integrated into the upstream and downstream industries, vertically integrated exhibition platform, and the electronic commerce, quality inspection, professional equipment, polyurethane and other exhibition areas are implanted.
At the same time, a variety of activities have been arranged, including the legendary creative summit at sea, the second China International Beach swimsuit Culture Expo designer competition and award-winning works, swimwear.
Fashion trend
Conference, show, swimsuit and related industries investment and trade fair, bikini stride tour, covering extreme water sports, seaside body painting, seafood conference, children's environmental protection creative exhibition, graffiti corridor, synchronized swimming and beach volleyball performance and more than 10 items of beach culture and creativity day, and strive to create Tai Chi Tai Chi Dance Demonstration Area, impression bikini, "China swimsuit city" brand exhibition and so on.
According to the arrangement, the warm-up activities of the Expo will be carried out at various levels. The contents include: opening the official micro-blog; collecting the design of the city's cartoon image chrysanthemum girl, and making the first micro film with the sand painting as the sole means; searching the last swimwear Festival and the swimwear Expo and the city's own image memory, and launching the "first culture festival memory" keywords selection; holding the fair press conference.
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