Severe Test &Nbsp; China Sportswear Brand Test Water International Market.

At present, few people know who Jeremy Lin is.

However, when the Chinese substitute player, who rarely had the chance to play, continued to score "20+" with considerable assists, and continued the miracle he created in NBA to seven consecutive victories, Jeremy Lin became popular.

The crazy performance of "Lin Meng" has triggered an upsurge of "American Dream" in the United States, and has attracted many domestic and foreign sponsors.

From the battle of Jeremy Lin, the movement

2012, sports

Nike group recently announced plans to build a new headquarters of Greater China for an Nike staff of about 600 thousand square feet in Shanghai, China.

The new headquarters of Greater China will be located at

Nike us time June 27, 2011 released 2011 fiscal year results (May 2010 -2011 May), in the Greater China market, Nike achieved sales revenue of $2 billion 60 million, an increase of 18% over the same period, excluding exchange rate factors, an increase of 16% over the same period last year.

The pre tax profit (EBIT) of Nike Greater China was $777 million, an increase of 22% over the same period last year.

In the Adidas Shanghai brand center "Rubik's Cube", Adidas will display and sell its full line products to bring Shanghai consumers a "full tilt" all-round shopping experience.

Adidas announced recently that the global market profit increased sharply in the first quarter of 2011, rising from 58 million euros in the same period last year to 260 million euros.

Analysts say Adidas China is stimulated by long holidays and reduced inventories, and this year's performance is expected to be better than the same period last year.

Lining formally launched online sales in the United States last year.

Lining said that the overseas market expansion strategy has not changed, and is still exploring and accumulating experience in overseas market expansion. The main sales categories are basketball clothing, women's sportswear and running shoes.

PEAK also liked the US market and opened its stores to the United States.

The past 2011 was undoubtedly a very important year in the process of PEAK's internationalization. In early February 17th, it set up a subsidiary in the United States of America. At the end of December 15th, the flagship store in the United States officially launched the trial operation, and launched the entity store into the home of Nike, becoming the first Chinese brand in Losangeles.

"Opening stores in the United States is not a whim but a careful planning."

PEAK CEO Xu Zhihua said that after the launch of PEAK's sports brand in Hongkong as the core of basketball, PEAK further strengthened its deep cooperation with the top international competition institutions such as NBA, FIBA and WTA, and achieved the internationalization of brands and capital internationalization, laying a solid foundation for developing international markets.

Nike knows that only by using advanced technology can we produce the best products. "

This is the feeling of Nike's leaders in summarizing the success.

All along, Nike has invested a lot of manpower and material resources in the development and development of new products.

The air cushion technology pioneered by Nike has brought a revolution to the sports community.

The sports shoes produced by this technology can protect the athletes' body, especially their ankles and knees, prevent them from sprain while doing vigorous exercises, and reduce the impact and wear on the knees.

Sports shoes with air cushion technology are very popular as soon as they are launched.