ABC Brand For Three Consecutive Years, The Comprehensive Market Share Of Children'S Shoes Market Is The First

ABC brand

With the comprehensive occupancy rate of 11.8%, it again reside in the first place in the market share of domestic children's shoes. This is the first place for ABC to occupy the market share of China's children's shoes for three years in a row. The comprehensive market share of ABC children's clothing market has also been the top ten of the domestic children's wear market for three years.

With its outstanding performance in China's children's products market, ABC brand has been awarded the honor of "the most powerful brand in China's consumer market in 20 years" by the China Federation of Commerce.

The industry pointed out that this award is a full affirmation and encouragement to the market influence of ABC brand, and ABC brand has been reelected for three consecutive years.

Fast strategy leads 2011

2011 is the first year when ABC brand "fast strategy" was introduced. Through the innovation of consciousness system, the implementation of thousand stores project, the introduction of new brand strategy, and the initiation of industrial chain integration, ABC has taken the lead in the product development, marketing, brand promotion and other links. It has won the relative time by "fast", won the absolute market by "fast", won the brand growth by "fast", and finally formed the advantage enrichment, achieved the lead step by step, realized the rapid development of the brand, and further consolidated the competitive advantage in the market.

It is understood that in January this year, ABC was selected as the "Chinese most potential enterprise list" in the Chinese version of "Forbes". It once attracted the attention of many peers in the industry. Now it is once again leading the market in the children's shoes market. The status of "one brother" in the ABC children's shoes market has been further consolidated.

Differentiated channels of communication, spreading "because of love".

The channel of differentiation is also the three consecutive year of ABC brand reelection.

The differentiation of ABC is also reflected in the delivery of advertising media.

It is reported that, in view of the particularity of children's products industry, ABC has launched the "double-sided glue" communication strategy, targeting the target audience of advertising as "family group, female audience", and taking into account the target group of children to achieve two-way communication between parents and children.

At the same time, breaking the traditional "CCTV + provincial media children channel" strategy, turning to the "CCTV + regional advantage TV + local TV station" put together, leading the industry's new mode of communication, CCTV, satellite TV, local three level media comprehensive use, variety, TV drama, children's column three pronged approach, to achieve two-way communication between parents and children.

ABC also made full use of the network communication platform. In 2011, the ABC network "Meng Zhu" competition was launched to win a lot of popularity for the brand. While micro-blog prevailed today, its official micro-blog also effectively brought a large number of potential user groups to the brand.

With the development of Internet marketing, the influence and scope of its public service marketing are also expanding. Whether it is the "hope trip ABC China line" of the Chinese children's charity relief foundation, or the warm action of the Tencent's "clothing plus clothing" New Year's new clothes at the end of last year, ABC has finally been active in the eyes of many consumers.

Through systematic integration and communication, we have achieved effective communication between brand and market, brand and industry, brand and consumer, brand and children, in order to maintain the leading position of ABC brand in children's shoes and children's wear market.