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2012 China Fashion Forum Closed &Nbsp, Designers Should Adhere To Their Own Advice.

2012/3/30 8:40:00 6

Just last night, the 2012 China Fashion Forum closed in Beijing.

How can China design the world's identity? How can Chinese clothing pform the brand's aesthetic genes into productive forces and create brand value? What are the internal driving forces that sustain the sustainable growth of Chinese clothing brands?

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When it comes to design, it is not only a function of covering up and keeping warm.

Fashion, to be a judge

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Important criteria for design.

The so-called fashion standard is actually attached to a strong mainstream culture.

Between personality and mainstream, integration or independence, this degree is difficult to grasp.

Yamamoto Teruji, a famous Japanese fashion designer, believes that Chinese designers should not be swept away by the trend, and must stick to their beliefs.

Yamamoto Teruji: some of the recent works of LV and GUCCI are popular. As designers, they can't be influenced by popularity and inclination. This is very dangerous.

Chinese designers can go different ways with Japanese designers.

The same is true of the famous architect Zhang Yonghe.

In his opinion, art stresses individuality, so long as it is a good work, it will naturally have a bosom friend without communication.

Zhang Yonghe: actually, I don't think Chinese design needs to communicate with the world in language, and communication is useless.

I wore a lot of Yamamoto Teruji's clothes, I didn't wear it today, and I grabbed a pair of socks on his way out. I want to say that I didn't pass through with him. I just saw his stuff, and I liked the best communication.

On the theme of "aesthetic productivity", Huang Yongsong, founder of Han Sheng magazine, thinks that clothing should pass the true value to customers through the beautiful language.

Huang Yongsong: we have to break our fresh experience of children's daily experience and be able to appreciate them.

This child's vision is a strange sight, let us look at the world with unfamiliar eyes, and discover that the world is beautiful and amazing. This second innocent is very important.

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From design to manufacture to sales, whether or not success is to be reflected in the market.

According to statistics, the price increase of clothing in China last year was generally around 20%.

Tag prices are high, and all kinds of discounts make profits fall.

At the same time, e-commerce and group buying mode have also disrupted the consumption order in real channels.

Zhao Tian, deputy editor in chief of sina, said that enterprises have been expanding sales channels, and micro-blog has become a new battleground.

Zhao Tian: micro-blog has been developing for more than two years. Enterprise development has always been a group that can not be underestimated.

At present, there are eighteen thousand official micro-blog companies. This year, this figure may have an explosive growth. It may reach a million level figure.

At the same time, last year was China.

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The craziest year of brand listing is also the year when listed companies have the most problems.

Why do we have to go public? What is the expected effect and how to face risks?

Fu Xiaonan, assistant general manager of Huatai Securities Co, Ltd.: in conjunction with the fundamental changes in the current listing, we must do a good job in the work of enterprises. For example, the listing of China will probably do a detailed examination of the enterprises from the historical evolution, the normalization of the law and the authenticity of the financial affairs.

To do a good job in the enterprise itself is the most fundamental.

Although the economic situation is not clear, Wang Wei, chief analyst of China Merchants textile and garment industry, believes that local brands should have confidence in themselves.

Wang Wei: first, when a country's economy is strong enough, this sense of pride of the people will come into being, so at that time, the brand of China will naturally rise.

The second point is that China's brand must focus on its own culture. If you imitate Europe and the United States, you will eventually become a very strong global position Brand Company.