China Fashion Forum Ms.&Nbsp; Jane&Nbsp; Rapley: Brand DNA
On the morning of 28
TED
During the keynote speech - a step towards the new world order, the famous fashion designer educator, fashion thinker, President of the central Saint Martin School of art and design Ms.Jane Rapley brings the West.
advanced experience
and
Design system
。
Talk about the production and audience needs to be considered before pforming from China made to China.
Guest speech summary:
What exactly is brand DNA? The most important point is a recognition of identity and cultural identity.
All international brands take into account what consumers demand over time.
To achieve long-term development, brand needs to consider a sustainability in the whole world, taking into account the integrity of a brand.
Another element is the concept, which is what the brand wants to express.
Who can drive the creativity of the brand? It should be the designer.
So here I want to say that designers are the core, not the terminal.
Designers need to convey their ideas. In order to better promote more markets, designers need more creativity to develop the market in depth.
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