2012 China Fashion Growth Brand Conference &Nbsp; On Growth And Environment

Under the heading " Growth and growth environment On the theme forum, Guangzhou Cheng Jiuzhou, general manager of white horse clothing market, Beijing Cheng Wenlong, general manager of Tianya clothing building in Muxiyuan, director of the media center of China Textile Industry Federation, vice president of the China clothing association, Wei Lin, Pierre Cardin, general manager of China apparel marketing, Guan Ming, leading expert of the frontier consultants, famous industry brand planning expert Xu Bin and other industry authority and clothing brand enterprise leaders, excellent channel operators will focus on business management, channel construction and brand building.

Exploring growth power from a global perspective

The 2012 China Fashion growth brand conference was co sponsored by China Textile Industry Federation Circulation Association and China clothing association. The conference was co sponsored by Guangzhou white horse clothing market and Beijing Tianya mansion.

Zhang Haiyan, Secretary General of the Circulation Association of China Textile Industry Federation, said that the selection of experts was composed of experts from the circulation branch, joint industry experts, professional market operation experts and representatives of the industry media. According to the evaluation information submitted by the participating enterprises, the declaration materials were audited and discussed by experts, and finally the statistical analysis and analysis of the annual list of Chinese clothing growth brands were made.

In 2010, the circulation branch began its annual selection of China's apparel growth brand during the annual China International Clothing and accessories fair. In the past two years, 25 professional markets such as Guangzhou white horse clothing market, Humen Fumin fashion city and so on have been selected as the "Chinese clothing brand incubator base". The 155 independent clothing brands such as the autumn and the goo are awarded the "Chinese clothing growth brand", and the 24 clothing brand channel merchants such as cocoa little devil and Pai Sen are rated as "excellent channel brand of Chinese clothing".

Many brand enterprises have indicated that the selection of brand incubation base, growth brand and excellent channel brand is not only conducive to the right choice of a suitable platform for their own development, but also a constraint to the market and the management of their own enterprises, and provides more resources assistance to the growing brand.

Improving the selection system by focusing on professionalism

Through the selection of China's clothing growth brand press conference, it will help to promote the brand service orientation and innovation consciousness of the clothing specialized market, so as to cultivate and guide the independent brand with growth potential, and enhance the innovative ability and core competitiveness of the garment brand enterprises in the market cluster.

To this end, after years of exploration and accumulation, the circulation branch of China has put forward a more rigorous and comprehensive selection standard for the evaluation of China's apparel growth brand in 2012. Zhang Haiyan introduced the "2012 China clothing growth brand evaluation and management measures" on the basis of the 2011 edition of the revision, mainly for the evaluation object, reporting conditions, assessment and examination rules three parts, such as all reporting enterprises.

It must be an enterprise legal person registered in the business administration department, and has increased the requirements for the product quality, information construction and integrity building of the declared enterprise, and has increased the quantitative examination of the brand enterprise.

At the same time, in order to further promote healthy and rapid growth of growth oriented brands and excellent channel brands, and set an example in the market and cluster, Zhang Haiyan said that the circulation branch will provide assistance from information and brand promotion, exhibition service, enterprise training, brand consultation and so on.