The Twelfth Shenzhen Costume Fair Will Be Held In July.

During the 8-10 day of July 2012, except for the twelfth session. Shenzhen Trade Fair In addition to 2012 Shenzhen International textile fabrics and Accessories Expo, 2012 Shenzhen Garment equipment exhibition 。 Under the background of vigorously promoting the transformation and upgrading of enterprises in the country, China's clothing brands have strong demand in structural adjustment, brand building, and international development. This also makes the Shenzhen trade fair, known as brand booster, a new breakthrough.

Concept innovation leads brand promotion

Based on the international perspective, we should highlight the characteristics of brand value dissemination, trend publishing and international exchanges, and further deepen the influence of clothing brands in the domestic and international arena. The Shenzhen clothing trade fair is no longer a single trading platform. It will strive to become the most forward-looking information brand, business opportunity, exchange and sharing fashion brand in the fashion industry, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

The exhibition area has expanded to nearly 80 thousand square meters, 6 exhibition pavilions, more than ten sub exhibition areas, and more than 3300 booths. This will attract thousands of excellent brands and tens of thousands of professional audiences from dozens of countries and regions. In addition, designers and brands from France, Britain, Italy and other countries will continue to appear at the current trade fair.

With the gradual popularization and popularization of the concept of "buyer" in China and the keen demand of clothing brands and department stores, the "special buyers on-site procurement" Pavilion (hall 2) will be specially set up at this fair, which will focus on purchasing and purchasing professional buyers at home and abroad. At that time, the main committee will carry out comprehensive cooperation with Beijing's contemporary, Nanjing Golden Eagle, Shanghai Bailian, Shandong Ginza and other large domestic department stores, and invite the general manager and principal responsible persons of the large shopping malls, Southeast Asian buyers, and professional fashion buyers who spread all over the country to gather together to carry out the "one to one" negotiations. The concept of exhibition operation with the core of buying system will become a new mode to push China's clothing brand to a higher level.

In addition, the fair will also try a series of cross-border cooperation, will open up the theme of fashion art gallery, cultural museum, and integrate creativity into professional exhibitions. Through painting, installation, sculpture and other art forms, brand culture and fashion concepts are closely linked together, and gradually form the Shenzhen fashion fair to become the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiration platform.

Internationalization of original design power

Rooted in the long and profound cultural heritage, innovative expression forms, highlighting the internationalization of original design is the trend of this fashion show. This year's special fashion show (Hall 5), EIN, Bohemia, comme 'Lun and many other brands and outstanding designers both at home and abroad will pour out the colorful melody and charm of original design power on the top stage. At present, there are brand names such as "season wind", "nice", "auspicious", and so on.

The big wave cup Chinese women's costume design competition is the highlight of this year's trade fair. The design competition focusing on "intensive and Oriental" is advocating an original design rooted in Chinese culture. It advocates advocating the atmosphere of original design, forming a unique designer group, and forming a group of brand value gathering places with high cultural value. Only the Chinese original design with the root of local culture can truly have its own place in the world. This competition will promote originality and original design from the perspective of design and creativity, and encourage participants to show their unique perspective and design concept as much as possible, focus on the fashionable use of Oriental design elements, display works that conform to Oriental women's style and lead the world's fashion trend, so as to continuously improve the core innovation ability of enterprises and promote the transformation of the garment industry from traditional dominant industries to fashion and creative industries.

In addition, the organizers also strengthened cooperation with Shenzhen and district government departments, and launched colorful fashion culture activities such as "Luohu Fashion Night", dress culture festival and creative design competition during the fair.

Innovative service value system

In pursuit of professionalism, practicality and high-end, strengthening the function of serving the clothing brand is the value orientation of this forum. This forum is more pragmatic. It attaches great importance to the practical guiding role and operability of the theory industry, and pays attention to the insights and comments on the development trend of the industry, which will have a certain impact and benefit on the participating brands.

At present, "Ming" and Lang Dai have been named the core activities of the trade fair, China's department store and Clothing Brand Summit Forum and the China excellent clothing agency conference. In addition, the main committee will also jointly fashion brands and professional institutions, hold lectures on international trends based on international exchanges, 2012 China Japan Korea garment industry development forum, China International Women's wear forum, fashion design salon and other professional exchange activities, and carry out constructive analysis and Discussion on the hot spots and problems in China's clothing industry.

The exhibition will also continue to innovate supporting services to meet the different needs of customers at home and abroad and provide more opportunities for exhibitors. The organizers also set up an online business platform for exhibitors and buyers. The 365 day exhibition service will provide exhibitors and buyers with follow-up value-added services, bring unlimited business opportunities anytime and anywhere. The exhibition will launch electronic bulletin before the exhibition, and quickly convey the dynamic and exhibition information of the trade fair.

After 12 years of vigorous development and rapid development, Shenzhen Trade Fair has been exchanging with the international apparel and apparel industry to attract the attention of the international fashion industry to the Chinese market. It has made a qualitative transformation in attracting international brands to enter and nurturing local designers to the international stage, and fully demonstrates the original strength and unique charm of contemporary Chinese clothing brands.