Sun Guowei: CHIC&Nbsp; 2012 Overseas Breakthroughs To Achieve New Breakthroughs

2012/3/26 8:47:00 16

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After 20 years of development, CHIC has become an important platform for overseas brands to understand and enter the Chinese apparel market. CHIC2012 has achieved a new breakthrough in the number of overseas brands and the exhibition area, reaching the highest level in 20 years: the overseas exhibition area has occupied two pavilions of W1 and W2, with a total area of 26700 square meters. This year, CHIC overseas exhibition area has achieved a comprehensive upgrading of exhibition area and exhibitors' quality, and will bring audiences to the forefront of global fashion.

Sun Guowei, director of China World Trade Center Company Ltd Exhibition Department

CHIC 2012 overseas exhibition area contains nine exhibition areas: "Milan WHITE" representing Italy high-end designer brand, Italy SEINT, ENK of the top fashion exhibition organization of the United States, German National Pavilion, French Prais Forever, Japan and China. Hong Kong The Korean fashion show (Previewin China 2012) and the fashion boutique (Style & Signature) come from more than 390 brands in 21 countries and regions, including Greece, Israel, Spain, Canada, Belgium, Turkey and India, more than 50 more than CHIC2011.

China's consumer market continues to flourish and the international market is weak for a long time. This contrasts and inspires the ambition of overseas brands to enter the Chinese market. By the end of 2011, China became the world's largest consumer of luxury goods, and more and more high-end brands were looking at the Chinese market. CHIC is the touchstone for overseas brands to enter the Chinese market, which naturally attracts many famous brands in Europe and America.

After being fully prepared, this year, the US ENK has optimized the choice of brand and the size of the site. The exhibition area has been expanded by 1 times. Meanwhile, the quality of exhibitors has been strictly checked, and the category richness of exhibitors has been greatly improved. In the Italy Pavilion, the excellent brands who participated in the Milan fashion week were on the CHIC stage. The German Pavilion, organized by Messe Duesseldorf, Germany, covers an area of 1200 square meters. Many German Brand Company exhibiting in Dusseldorf are highly known in Europe.

In addition, the Korean fashion leading Korea. Latest fashion The exhibition also led Korean local brand companies to participate in the exhibition. It was organized by the Federation of Korean fiber industries. The theme of "Unique Korea" attracted 76 outstanding Korean players. clothing Enterprises are divided into 166 booths.