The Brand Of Genuine Leather Logo Promotes Brand Upgrading

Nowadays, the recommendation work has entered the final stage. When the shortlisted enterprises share their own successful experience, most of them talk about brands. When it comes to brand names, they are all proud of the brand name of the genuine leather label. It can make the enterprise proud and relish the fact that the gold content of the recommendation of genuine leather logo is self-evident.

　　 First, from genuine to boutique.

As China's first certification trademark, the China Leather Association has launched a genuine leather logo on the third party's just stand, which aims at strengthening the self-discipline of the industry and protecting the rights and interests of consumers. Wearing a genuine leather logo means that: (1) the product is natural. Leatherwear Production; (2) the product is a high quality product; (3) the product has good after-sales service.

Because of time and birth, homeopathy. The "real leather logo" has been given a new connotation and mission in the new era, injecting "environmental protection, integrity, quality". fashion "Fresh elements" explain three new connotations: (1) the products are not only made of natural leather, but also environmentally friendly and pollution-free; (2) the products are excellent quality products, and they are required to fulfill their social responsibilities conscientiously in the production process and conform to the concept of circular economy; (3) not only require the products to have good after-sale service, but also require the company to establish a perfect after-sale service system, and the aim should be the integrity of consumers. From the pursuit of "genuine goods" to the pursuit of "boutique", the "genuine leather logo" has become the forerunner and platform for the leather industry to adjust product mix and transform the mode of economic growth.

Adhering to this concept, the China Leather Association has incorporated the elements of corporate social responsibility, integrity and environmental protection into the assessment indicators to quantify the score in the brand evaluation of the dermarking logo. The expert group has conducted an examination from the aspects of product quality, production management, marketing, environmental protection indicators, social responsibility and other aspects of the enterprise, and has a detailed understanding of the enterprise and product situation, checked relevant documents and records, filled out field assessment forms, and scored according to the assessment criteria, so as to ensure that the excellent group of genuine leather signs keeps pace with the times and always stands in the forefront of the industry.

　　 Two, from products to industry

The brand evaluation of dermis logo has gained more and more recognition from the society and enterprises. Over the years, the China Leather Association has constantly explored the reasons for the success of the brand, and has constantly revised and improved the evaluation system, so that the evaluation can stand the test of history. By authoritative experts, we should make an authoritative evaluation of enterprises and brands with scientific evaluation system, professional evaluation standard and fair evaluation principle, help people understand the advantages and disadvantages of enterprises and products, and promote healthy and orderly development of the industry.

Assessment requirements: "enterprises using leather logo eco leather enterprises to produce finished leather, need to provide at least 3 eco leather enterprises in this year's purchase invoice." To advocate the use of "leather logo eco leather" in the whole industry, to ensure that the leather logo products and the leather used are environmentally friendly, pollution-free and healthy.

The participating enterprises are the main force in the middle and high-end market in China. They are excellent groups of the industry brands. In view of the adjustment of the industrial structure, the transformation of the economic growth mode, the environmental protection and social responsibility requirements of higher industry hot issues and difficult problems, the assessment team and the enterprise leaders have conducted extensive exchanges and discussions. As an event sponsor, the China Leather Association will explore mutual promotion among the leading enterprises, expand the brand effect, improve the database of the leather logo, develop and utilize their valuable information resources, and lead the brand strategy upgrading of the industry.

Practice has proved that the brand of genuine leather logo is selected. consumption People, industries and enterprises and governments at all levels have generally recognized and achieved win-win results. Enterprises have improved their quality, management and brand awareness. They have made considerable progress in their own development, nurtured a number of excellent brands, and promoted the healthy and orderly development of leather featured areas (production bases). The recommendation of the brand logo of genuine leather logo not only increased consumer confidence in the products of enterprises, but also set up a clean, efficient and impartial organizational image in the development of China Leather Association. As Chen Shineng, chairman of the former China Light Industry Federation, said, it has become a successful model and platform for the implementation of self-discipline and cultivation of industry brand.

　　 Three, from domestic to international

China marks the top of the international leather industry in the field of certification marks. In order to adapt to the need of internationalization, China Leather Association has promoted the leather logo brand to the world. The China Leather Association has investigated and revised the relevant documents of the real leather logo at the right time. It has drawn up a three step strategic plan. In 12th Five-Year, it will form different brands of its own brands in the domestic market, and strive to create 3-5 famous international brands.

In order to promote enterprises to create world famous brands and enhance the competitive advantage of leather label enterprises in international trade, China Leather Association officially launched the "genuine leather logo" English sign in early 2007, sounding the horn of entering the international market. At present, China Leather Association has completed the international registration work in 18 countries and regions, and continuously improves the overall brand influence in the world.

The internationalization of the leather logo has promoted the domestic leather enterprises to build and operate enterprises from an international perspective, implement brand management and enhance their international competitiveness. Leather is one of the leading footwear companies. BELLE takes the responsibility of building an internationally famous national brand and is heading towards the world's leading footwear retail enterprise integrating research, production and marketing, making unremitting efforts for the rise of national brands. As China's largest shoes Retail enterprises, BELLE has nearly ten private brands, the total assets of over 7 billion yuan, sales revenue of about 5000000000 yuan. In the domestic market share, market share and market sales ranking of similar products, BELLE's list of many brands is famous. Products radiated in China (including Hongkong), the United States, Europe, Japan, Southeast Asia, the Middle East, Africa and other countries or regions have taken a place in the international market. AOKANG, Kangnai and fortune birds, which won the title of China's leather shoes, are also taking the road of strengthening foreign trade. They insist on positioning high-end products, and brand globalization strategy. The brand demonstration effect attracts European, Japanese, and Southeast Asian associations or organizations to learn from us when preparing such matters.

A single flower is not a spring, but flowers bloom in spring. As a leading brand, the real leather label enterprises are concentrating on the same heart and building the brand the Great Wall. Under the shining example, the rest should work hard, build the brand, strengthen the quality, adjust the structure, innovate and work together to welcome the spring of flowers.