China's Most Competitive Clothing News Survey Women's Clothing Brand

　　 LAN Zi High end women's wear leader

Brand review: the brand of the brand has ranked the top three in the market share of the similar products market of the 2010 large scale retail enterprises in the country, and is now among the famous brands in the high-end women's clothing industry in China. In 2008, he entered the information management platform and realized the integration of management, sales and service. Her design style is elegant and simple, and the main consumer group is the 35 year old female consumer of ~45 years old. In August 30, 2011, the landform Limited by Share Ltd officially landed on the small and medium-sized boards, becoming the first class of high-end women's clothing in the A share market. The market position is clear and clear. Since its establishment, she has been determined to "lead the high-end women's clothing brand in China and become the leader of the women's clothing industry". At present, the top three brands of 2000~5500 are high-end women's clothing brands. The retail prices of main products are between 2000~5500 yuan. In terms of quality, price and consumer groups, they are similar to a few enterprises such as Baozi and Mass Phil. They are in the first group of China's own high-end women's wear brands, and to a certain extent, have the ability to compete with the international second tier brands in China. At present, there are 308 high-end sales terminals located in China's large high-end shopping malls. In the 109 Jinding department stores issued by the Ministry of Commerce, there are 54 sales terminals in the market, such as the Beijing sate shopping center, Shanghai Oriental Shopping Center, Nanjing Golden Eagle International Shopping Center and Wuhan Plaza.

　　 Manfield The prototype of mass luxury brand

Brand review: the Shenzhen Mass Phil Fashion Co., Ltd., founded in 1993, is the body responsible for the operation and management of fashion brands under the investment and Development Co., Ltd., which manages women's clothing brands with "Marisfrolg" (Mass Phil) and "Masfersu". At present, its main brand, "Marisfrolg", has set up counters in the high-end shopping malls of major and medium-sized cities in China. Mass Phil's dress not only draws on European fashion elements, but also adapts to the Asian women's body characteristics and aesthetic habits, with the unique fashion culture of "mature youth charm and elegant fashion", and uses color collocation and natural tailoring to show women's simple and gentle characteristics. It faces 30 years old ~50 years old, has certain cultural accomplishment and social status, elegant, fashionable, implicit mature female. Mass Phil launches 2000 products to the national market every year, including advanced women's clothing, handbags, accessories, shoes and boots. Its products are fashionable, elegant, classic and simple, and the sales performance of the market has maintained a good momentum.

Mass Phil has developed into a brand management institution with a high professional reputation and strong management strength. Its brand has begun to take the rudiment of the mass luxury brand, and has become the vane of fashionable dress for women. Even for some industry peers, it is better to see a show of Mars Phil than to go to Paris to see the fashion week.

　　 Ou Shi Li Elegant queen

Brand review: founded in 1999, the brand name derives from the Chinese European force, which comes from the European fashion charm. It hopes to bring European fashion into the Chinese market, create a fashionable and distinctive fashion brand for consumers, and provide a rich and exquisite fashion product for the Chinese middle class fashion people at a reasonable price for ochirly. Europe has been developing rapidly in just a few years. In Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Dalian, Chengdu, Chongqing, Hangzhou, Xi'an, and so on, there are more than 200 famous boutiques in dozens of big cities. The Star shop has spread across the country and has successfully established a good international brand image in South market. Since its launch in 1999, the European market has grown at an unprecedented speed in the Chinese market. In the short span of two or three years, the annual sales of more than 160 franchisees and special counters in more than 60 main cities in China were 250 million yuan.

It is reported that Louis Weedon group (LVMH)'s investment fund L-Capital will join the CITIC Industrial Fund to buy the Chinese women's clothing brand Ochirly (10%), the main stake held by L-Capital, the transaction scale of 200 million dollars. At the same time, it plans to go overseas, and the company is valued at about 2 billion US dollars.

　　 White collar: classic brand of advanced garments

Brand review: white collar (white collar), a leading clothing brand established in 1996, has become the leading brand of China's advanced garments. It has been leading the fashion trend in the new fashions and is loved by senior white-collar workers. White collar, a senior apparel brand who aspire to be an Oriental Art representative, has been doing business for 15 years. White-collar has become the vane of China's fashion trend. Its innovative design and management concept, which are different from traditional marketing models, outline the brand realm of white collar's successful brand image and high style. In 2005, he won the style award of the Chinese clothing brand award and the Marketing Award of the Chinese clothing brand award in 2007. This is the highest honor of China's clothing brand since the founding of the people's Republic of China, and many other awards such as Beijing's ten fashion brands in 2004 ~2008.

White collar is the leading brand of Chinese women's wear. In recent years, the pattern of Chinese women's wear has slowly evolved, and the challenges of white-collar workers are increasing. White collar pure Chinese lineage has become a unique label, just like the insistence of Miao Hongbing, a white-collar founder. In the face of style and capital, he now chooses the former.

　　 Brother: fashion woman spokesperson

Brand review: brother brother originated in Taiwan, China, founded in 1977. Its brand name derives from "all brothers in the four seas". It interprets the brand concept of "big harmony and common prosperity". Its brand is diversified, GIRDEAR (diversified color), amash AMASS (personality taste, boutique route), Yi Li e-Li (fashion and elegance), Mei Ma "am" (perseverance, noble and refined).

In 2011, he opened an official store in Taobao mall and began to set foot in e-commerce. Recently, it has introduced the fashionable spring costumes such as candy, beautiful, small suit, lace dress, spring coat and so on.

The fashion leaders of Chinese women's wear must be the brands that are committed to creating new trends. At the same time, the trend they create is keeping pace with the times. No doubt, being a fashion woman leader is directly related to whether it has a swarm of consumers. However, whether or not it has the creativity of sustainable development will become the first criterion for measuring fashion leaders.

　　 George: the unification of knowledge and capital

Brand review: ELLASSAY (Ge Lisi) is inspired by the romantic French Champs Elysees, pursuing independence and elegance. Since its development in 1995, there are nearly 300 shops in the country. The world famous brand evaluation laboratory, the world famous brand laboratory, has released the latest list of the sixth most valuable brands in China, and has been promoted to 1 billion 422 million yuan for the 500 consecutive years.

In 2009, ELLASSAY formally announced the establishment of a strategic alliance with the The Carlyle Group of the global Private Equity Firm. Meanwhile, Carlyle's Asian Growth Fund (CAGP), which focuses on investment growth companies, will inject 150 million yuan into the Shenzhen Ellassay Apparel Industrial Co. Through the establishment of strategic alliances, Carlyle's investment will provide support for gleth with resources, management, culture, brand value added and marketing innovation to help him achieve the goal of upgrading the brand of Chinese fashion leaders.

As a leading brand of China's high-end fashion brands, ELLASSAY exclusively sponsors Zhu Xun, the host of Zhengda variety, and interprets the elegance and beauty of his clothing. Zhu Xun, the host of ELLASSAY, appears in every phase of the program. The elegant and elegant image enhances the audience's intuitive cognition of brand and product in relaxed entertainment.

The classic urban style of elegance, simplicity and fashion has created the elegant image of the smart and smart city women who combine traditional and modern, leading the high-end female fashion trend.

　　 Mei Mei: middle-aged women's clothing represents the brand.

Brand introduction: Beijing Zhuo Garment Co., Ltd. is a large fashion company integrating design, production, sale and service. Mei and beauty are born of the times, symbolizing all the beautiful things. Mei Mei, a knowledge-based woman aged 28 and ~55, serves as the first target, insisting on her unique design concept on the product, pursuing the perfect combination of sensibility and rationality, paying attention to comfort, detail, uniqueness and simplicity, and resolutely serving her customers, which has won the love of the most mature women.

In recent years, Mei Mei has developed rapidly, and invested more than 10000 square meters of Mei Mei building on the main commercial streets in Yanqing, Beijing. At the same time, it also purchased land near Changping District University Town, and plans to build a 30 thousand square meter "Mei Mei" international fashion production base, providing a solid material foundation for the long-term development of the brand.

Recently, Mei and Mei have opened more than 100 stores in large and medium-sized cities throughout the country. With the "unified product, unified price, uniform logo, unified image, unified distribution, unified service and unified propaganda", the "eight unified" market management tools have established a profound and good brand image in the minds of consumers.

Mei Mei beauty dress has been in the top position of Beijing women's wear sales for many years. Its strong brand competitiveness began to be based on the positioning of its professional women's clothing. In recent years, it has gradually positioned itself in the consumption layer of middle-aged women, and has trained a group of loyal and powerful consumer groups relying on its strong quality advantages and service advantages.

　　 Shu Lang: the new force of Chinese women's clothing

Brand review: Shu Lang was founded in 1999, is one of the "made in China" quality women's clothing brand. A new style of construction, a collision between fashion and classics, a rational sprightly and mild - that is Shu Long's style. Shu long continues the traditional classic mica and black gray system, integrates the natural smart rice green and the mysterious sapphire blue color system into the sulang performance style, and the traditional main and experimental architectural style caters to the market. A classic woolen coat with a very woolen dress, or a long sweater with a three-dimensional printed pattern, allows elegant women to get out of all kinds of occasions in modern life properly.

Although the brand of sulang has been accumulated for more than 10 years, it has been in recent years for consumers to enter the whole country. The brand follows the trend of the pace, with the smooth and tailoring process of human body structure, boldly integrating international sense, modernity and identity into a unified and stable atmosphere.

　　 Siya Duoduo: lead the "small luxury fashion"

Brand review: Shanghai Kaine nance Clothing Co., Ltd. is the exclusive operator of France's "Siya Duoduo" brand in China. As a professional organization in the fashion industry and circulation industry, Kaine Nash headquarters has six centers: brand center, marketing center, R & D center, birth control center, logistics center and human administration center, providing efficient and meticulous service for partners. Kaine nance is an important part of the globalization of France's Siya dudo brand and is headquartered in Shanghai.

"Sisia Duo" brand originated from the legendary story of sissy princess, famous in Europe in nineteenth Century. The brand design focuses on shaping the international trend of smart, beautiful, dynamic, and personalized lifestyle. Women's clothing and lifestyle are integrated into the modern fashion of Europe and America and the trend of Japan and Korea. The logo is made up of English "seeyourstory" and Chinese "Siya Duo", meaning "enjoy your story".

Fashion women's clothing is a brand new and attractive category after the volume of casual wear, pink dress and cheap fashion. Siya duo's unique "international trend dress" positioning, and the current many women's clothing to form a clear distinction and split level advantage.

　　 Ya Ying: People's life home

Brand review: as the leader of quality life, EP Ya Ying is the image of modern urban women's dress consultant. Through the EP JEANS, EP elegant, ELEGANT.PROSPER, EP Accessory four series of ten product lines, to meet the diverse needs of urban women dressing, and is committed to lead them to become the focus of fashion and respect.

Advocating the quality life connotation of Chinese urban women, EP Ya Ying large fashion life hall was completed in Beijing, Chengdu, Wuhan, Xi'an, Hangzhou and other places. A comprehensive wardrobe consultant is not only a high-end female consumer site. Elegant and elegant facade design, crystal and elegant shopping atmosphere has also become the local fashion landmark.

As the leading brand of Chinese women's clothing, EP has won the title of "ELLE China Fashion", "China Star, the most beautiful dress" and "ten year influence brand".

EP Ya Ying believes that elegance is a compulsory credit for 0~100 years old modern women. It advocates the idea of balance, love and happiness, and displays the power of modern women's elegant wisdom by classic and elegant fashion design style.