Luxury Goods In The US

International luxury websites are coming to China.

Yesterday, Neiman Marcus, an American luxury retailer, announced in Shanghai that it would invest $28 million in the private e-commerce company glamour Hongkong Holdings Limited, through which the luxury price website was launched in.

This is Niemann Margo group's first entry into the rapidly developing Chinese luxury retail market.

Niemann Margo group, founded in 1907, has more than 5 million square feet of total store operating area in the United States, and there are 5 online luxury goods businesses.

Niemann, President and chief executive officer of Margo group, Karen Katz, said at a press conference yesterday.

According to AI research, in 2011, the scale of online shopping for luxury goods in mainland China is expected to reach 10 billion 700 million yuan, up 68.8% over the same period last year.

Karen Katz said the website to be launched will be separated from the existing business of glamour.

Glamour currently offers limited promotional products in China's website.

CEO Thibault Villet, China's founder and charming partner, said the website now has 1 million Chinese members.

However, China's luxury electric business is not optimistic.

Vip.com, a luxury discount website, is planning to go public in the US.

The company's previously published prospectus data show that its net losses from 2009 to 2011 were 1 million 380 thousand US dollars, 8 million 370 thousand US dollars and 107 million US dollars respectively, while vip.com is only a microcosm of many luxury electric suppliers in China.

It is understood that, in addition to capital weakness, luxury goods

The influx of overseas giants will add to the worsening of local luxury business.

Before Niemann Margo, Net-a-porter, a famous luxury website in Britain, has entered China through the acquisition of the home business website, the familiar guest network, in the name of Theoutnet.cn.

Ding Jiaqi, an analyst at Ai consulting, said that the supply of goods is an important advantage of overseas electricity providers. "Many of the brand products sold in China can not be put on the same shelf with foreign countries". Ding Jiaqi believes that even the sale of positive prices can still attract part of the consumer groups, especially those limited products which are difficult to buy and can be purchased online.

However, Ding Jiaqi believes that the entry of overseas electricity providers into China needs further research on the online consumption habits of domestic consumers. Whether or not they can really succeed depends on the details of their sales, service and storage.

In a sense, cooperation with the existing luxury websites in China can achieve complementary advantages.