Italy Fashion Expands Overseas Market, Foreign Buyers Favor Milan

"Compared with New York or London, this is a more commercialized one.

"Russian women are very concerned about their dressing styles. Most of them don't wear too weird clothes. That's why Milan is a good place."

Moe Arthur Va, a well-dressed man, said.

She will come to Milan regularly.

"I can't buy those clothes that I like but I can't turn into women in the streets.

Our customers are not

Italy's fashion industry is increasingly seeking to expand its foreign market, which is expected to decline by 5.2% this year.

After the recession triggered by the 2008-2009 financial crisis, the industry's output value recovered by 5.5% in 2011.

These figures are compared with other world's fashion industry data, including France, the global luxury goods giant PPR group, which owns Italy brand Gucci (micro-blog) and Bottega Veneta (micro-blog) and so on, and expects sales data to have positive results this year.

many

Moe Arthur Va travels to Milan and Paris every year to watch fashion shows, capture new trends, order clothes, and optimize customer and party networks.

She said, "I have been in Milan for 20 years, but when I find myself surrounded by many exciting costumes, I am still very easily lost."

Moe Arthur Va said: "there is a considerable trend in military style this season, and there is no market for this style in Russia.

But I love the design of Ermanno Scervino, Etro and Marras. Their series are very beautiful, and those close to the body will sell well. "

The customers of Bosco Di Ciliegi chain store are more than 30 year old Russian women who have active social life, need evening party dress and wear clothes at work. They spend more than half of their salary on clothes.

Now more and more consumers are watching live shows on the Internet, and then immediately tell Moe Arthur Va what exactly they want in each series, "they will say, give me that deep purple red 40 yards."

Fashion fans want to have some styles in the show series. For their growing demand, it is reflected in American companies such as Moda Operandi, whose members can order clothes that may never be sold in stores or need to be risked to make them easy to sell.

In September last year, the company based in Manhattan, New York, entered into partnership with the American fashion magazine and opened the door to all those who did not want to wait for Armani or Fendi dress.

Patel, fashion director of the company, said: "its beauty lies in directly linking designers to consumers."

Patel has scamper luxury goods in showrooms in Milan. She says Italy brands are famous for this.

"This is a very strong release season.

We saw the velvet trend in London, which is already occupied by the central location of the Gucci and Prada (Prada) show. There are many black but modern ways of dealing with a sexy and provocative feeling.

She said.

Customers like Bosco Di Ciliegi and Moda Operandi are the kind of women who can spend thousands of dollars to get the most daring design.

"There are a lot of strong clothing this season, which is reflected in the texture, like leather and checkerboard inserts. These are just the unique things our customers are looking for. They want nothing in their closet."

Patel said.

Moda Operandi has a team that goes to showrooms every day after the show, and works for the website.

Every time in Milan, Moe Arthur Va has too many clothes to see and purchase orders to sign, so he can only spare time to go shopping or participate in Party activities.

"This is a 6 day gathering. If you like the fashion world, you have a very good chance, otherwise it will be far away from you."

She said.

Although the show on the fashion week is a tiring job, Moe Arthur Va still looks bright, her dress is impeccable, black dress with diamond jewelry and high-heeled shoes, even when she drinks morning tea, because she is always ready to take part in another round show.

"I went to see Aida in Teatro alla Scala. It was great.

Thanks to God in Milan.

I like to see exhibitions or musicals during the fashion break, but now, I think Milan is almost filled with fashion. "