TV Drama Costumes Make Fashion &Nbsp; Manufacturers Copy Stars For The Same Hot Sale.

　　 Fans chase TV drama fashions

Realistic themes are catching up. fashion The female audience seems that the fashion style of the urban fashion show is a vivid fashion show. If you can buy the same style, you will become the fashion chore and the focus.

A. those things about husband and wife: Chen Shu's little suit

The couple's events are popular. Chen Shu plays the role of Lin Jun, an independent and capable female white-collar worker. Her dress quality is also sought after by netizens. Her skirt and small suit soon become fashion items, and female audiences are asking where to sell. Liang Jing (micro-blog) plays the role of shoulder dressing, casual wear, style and fashion. At the end of the TV drama, the shop signs the "couple's affairs".

B. love story in Beijing: Yang Mi's velvet jacket

The love story of Beijing not only captured young audiences' yearning for love, but also made fans addicted to dressing up. The online shop also classified the "exploding money" of each character in the play. The same wedding ring worn by Yang Mi in the drama, Cheng Feng bought the same wedding ring on the Internet.

C., dear, go home: Han Xue accessories

Han Xue's starring love and commercial drama "dear home" is hot in Hunan satellite TV. Han Xue's necklaces, scarves, handbags and other accessories have been able to find traces on the Internet.

　　 TV drama making fashion

A costume in a TV play can be enjoyed by the audience, and behind the scenes, the costume designer can't help it. Li Yang, a fashion stylist of those couples, told reporters yesterday that ordinary TV dramas will be sponsored by clothing brands and, of course, part of the stylist.

Li Yang takes examples of the characters in the couple's affairs. Lin Jun, like Chen Shu, is a career woman. She chooses the style of sponsoring clothes, considering the figure and figure of the characters. In the play, Liang Jing plays yoga instructor, according to which the costume should show her stature. Li Yang said: "clothing is very important for character, and the plot of the picture should be considered. Besides grasping the trend, I will try my best to satisfy her opinion after communicating with actors, because the right costumes can make the actors feel comfortable and show confidence.

Reporters interviewed Liang Jing learned that she also had her own understanding of clothes: "I know myself very well. The shoulder shoulder is very suitable for me. Before making the modelling, I passed through the trench with the costume designer. The result is just like what you see, and I am very satisfied myself."

Netizens have found that a certain brand of costumes worn by stars is very beautiful, but it is very likely not to find them in a store. Is it custom-made? Li Yang explains: "the domestic TV shows are short in broadcasting cycle, and they are too late to customize clothes. We will do some work in matching, or make some minor changes. Sometimes fashion brands will take a lot of clothes to let us choose, like a small cocktail dress in the drama, that is, the brand of the show.

　　 Online shop hot "star with the money"

TV drama " Star "The same paragraph" was sought after by netizens, which made clothing operators see business opportunities. In some online shopping platforms, you can see the names of TV dramas and you can see the characters in the selling dramas. clothing Shop.

Mr. Zhang, who runs a number of online stores, is very optimistic about the prospect of "star money". Like his family shop, he sells the same clothes of the couple's events. He also has a special store to run the same costumes for TV series. Mr. Zhang said: "we have special people and channels to understand the fashion models and trends in TV dramas. Of course, there are so many styles in the play that it is impossible to produce and process every item. There will be a professional platform for market research, plus a prediction of the trend. Basically, we have a 80%~90% grasp of the market prospect. The company also has a professional printer to make a sample and send it to the quality inspection unit for quality assessment. After the launch of the TV series, the supply was tight. Some scattered businesses will follow suit, because the star effect and the effect brought by the TV play really make the clothes sell really hot.

Netizen "Miss Liu" said, "it's exciting to buy the same item or the same dress." Netizen BONE said, "once I bought a dress, it was very nice. I could walk to the street and find a crash shirt. I knew it was a star in a TV play. It seemed too popular!"

Although it is "star with the money", but also some netizens as "Shanzhai" to understand. Will imitation of "star money" cause infringement problems?

The reporter interviewed Wang Hongchi lawyer of Shaanxi Phil law firm. He said: "first is to see whether the brand protects the design, and whether the latter causes harm to the former. At present, this problem is very difficult to define. For example, when I wear a suit, others look at it very well and do the same thing, which can not constitute infringement. There is also a situation, perhaps the clothing of the TV series, after a number of business imitation, triggered a greater enthusiasm for TV drama or clothing, but also caused some positive impact. Therefore, in the current situation, "star money" is just a kind of imitation, which can not rise to infringement.