A Secret Meeting In Spring: A Spring Date

In March, the spring curtain of home textiles and knitwear was opened. Since then, a spring of flowers has springed: the full of objects and the touching heart.

The ninety-fourth session

In the middle of the acupuncture meeting, it is from all corners of the country.

There are many factors such as the industrial advantages of the Organizing Committee in this field, the strong international exhibition, the high participation of designers and the complementarity of professionals, so as to fully demonstrate the latest trend of fashion development in the world.

At the same time, the rapid development of the fashion industry of knitting and home textiles has provided a broad market for high-end products trade, and provided broad prospects for the development of China Acupuncture Association.

At the meeting, many enterprises have different demands. Some enterprises seek the high quality raw materials through the exhibition. Some enterprises take the exhibition as the supply source of the high-end fashion products. Some enterprises seek to promote the brand of the enterprise and catch the fashion of international fashion.

Many textile enterprises have found partners through the exhibition platform, and opened up new paths for development.

A newly established knitting company in Shanghai has been purchasing through the Sino Acupuncture Association.

In recent years, when entering the Chinese acupuncture club, the Chinese flavor and Chinese characteristics are becoming more and more strong.

With the maturity of home textile market, domestic

However, it is not just traditional culture that is called Chinese culture.

Modern Chinese culture enables people to see the development and development of Chinese culture.

Hundreds of Chinese companies gathered at the conference to show the strength of Chinese culture displayed in this scale.

Exhibitors themselves display the Chinese culture -- Chinese contemporary corporate culture.

What is the orientation of an enterprise? What is the culture of an enterprise? What are the levels and qualities of an enterprise in the exhibition? These constitute the overall culture of Chinese home textile enterprises.

In short, Chinese home textiles should carry out rational exploration and practical research on design culture. It is necessary to constantly improve the aesthetic value system of home textiles, advocate the value proposition of home textile design, and pay attention to the inspection of the contemporary home textile culture. It can not simply stay on the observation and copying of traditional home textile design, have unconventional pioneering thinking, have persistent cultural tenacity, and have innovative feelings that are willing to be lonely. This is China.

There is no doubt that the needle industry has become a booster of textile economic development.

So why is the brand of Chinese needle brand so attractive? Yu Yuenan, an important curator, pointed out that the exhibition economy, as a product of market economy, will eventually be pushed to the market.

In order to pform the advantages of the industry into the advantages of exhibition, we should explore the development strategy of complementary advantages and strong combination.

First, China needle will help enhance the image of industrial clusters.

Convention and exhibition activities are the "diplomatic activities" of the industry, which will have a positive impact on the image building of the region and help promote the image of the industrial clusters.

For industrial clusters in the exhibition industry, the publicity effect caused by global media attention is more important than any economic benefits.

Second, the needle will help improve brand attractiveness.

One of the purposes of brand promotion is "creating attractiveness".

Many brands are invisible champions of industry, but lack of corresponding strategies to promote and cause concern.

These brands need to attract attention and generate consumer demand through exhibitors or other activities.

Third, it helps to change seasonal consumption of textiles.

Seasonality is a very puzzling problem for many home textile enterprises. Many home textile brand stores are crowded during the winter, and they are very few in summer.

By exhibiting or innovating exhibition activities, seasonal consumption and even new hot spots can be extended.

The key to the exhibition's innovation is "change", and the theme of this meeting is also "fission". The organizers hope that the soul of Chinese knitted home textiles will be created through exhibition. In fact, it is "change". Not only is the change of design external expression, but also the "change" of "inner culture" keeping pace with the times, and the goal of "change" of Chinese textile design is always unswerving, which is to build "the style of Chinese textile".

The specific way to construct Chinese design style is to mix Chinese culture into the international mainstream design style; the two is to internationalize the Chinese traditional design, so as to construct the Chinese textile design style with Chinese culture meaning.

Only by creating and constructing the Chinese style of national design can we guide the trend of international textiles and make it possible to build a number of brands with Chinese design style and international vision.

"Chinese style" should reflect the modern characteristics of Chinese textiles and become an integral part of the international textile pattern, and gradually acquire the "voice" of the international textile design fashion.

The coming pin will convey a strong signal: the era of stylized design of modern textile with Chinese characteristics is coming. With the coming of the era of Chinese textile brand marketing, the formation of design style is the core of establishing brand image for the marketing of home textile and knitting brand. When establishing brand image, enterprises should conduct market research and analysis in time, carry out personalized design research with Chinese characteristics, and accurately locate their product design in a short period of time, so as to form a personalized fashion design style with Chinese culture characteristics.