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Secret Of The Seventh Shenzhen International Brand Underwear Exhibition

2012/3/15 15:06:00 39

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The Seventh Brand Underwear Of Shenzhen International Brand Underwear Exhibition

A global financial crisis has spread to all walks of life, and the developed economies have continued to show signs of downturn, and overseas investment has entered the Chinese market.

China's women's underwear market is recognized as one of the biggest growth potential markets in the world.

After 7 years of development and exploration, Shenzhen international brand underwear exhibition has successfully entered the ranks of the world underwear exhibition.

With new ideas, carefully prepared.

The seventh Shenzhen international brand underwear Exhibition

It will be held in May 11th.

The capital of fashion design

"Shenzhen began.

The sixth Shenzhen international brand underwear exhibition hall

In the international environment, what new changes have taken place in Shenzhen underwear exhibition this year than last year? What are the new manifestations of the international brand in the case of the developed economies in the doldrums? For this reason, the reporter interviewed Li Jian Gang, director of marketing for Shenzhen underwear exhibition.

Reporter: after 6 years of accumulation of Shenzhen underwear exhibition, what breakthroughs have been achieved in the scale of the seventh exhibition?

Li: the exhibition area of the seventh Shenzhen international brand underwear exhibition has increased from the last 36000 square meters to 51000 square meters, and the exhibition hall has expanded to 1, 5, 9 three venues. The exhibition has the largest scale, and has achieved a large span of exhibition area, and the number of exhibitors has exceeded 500.

Love, Ann Li Fang, man Ni fan, Wacoal, Ordifen,

ancient and modern

RUBII, E-BRA, Thysl, Eliza, EVA, O, BRA, hay jade, Country, Girl, Lepoux, Hong Jie, Ai Fanni, Sha Lian Ni, AI Rudge, Ben Xi, Xue Xianli, AI Shan, Dan, Weil Dana, sisal, Divina, gourmel, silk emperor, enticement code, Feiyue, difred, France, manor, Han, Choi, Xu, Hua Mu, yarn, wo Yu, her love, Ma Hua Martha, Mei Si, Shi Ting, Sisi princess, Cai Ting, Ya Ni Ni, Jian Er Bao, Huang Zi family and so on hundreds of underwear brands and numerous, olenon, Virginia, IgG, swear, Body style, Win-beauty,

Men's underwear

Brands will be unveiled at this exhibition.

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established, which greatly enhanced the quality of the exhibition and enriched the cultural connotation of the exhibition.

The newly added hall 9 is mainly composed of international brand underwear area, home clothing area, international fabric area, China underwear culture concept exhibition area, underwear, fabric comprehensive area, and machinery and equipment area six parts.

In order to ensure the effectiveness of the exhibition, the organizing committee has increased the professional audience's invitation to strive for more franchisees, agents, shopping malls, representatives and professionals to come to the exhibition to share the first feast of China's underwear industry.

Virginia booth

Love booth

Reporter: what is the change of brand this year compared with last year?

Li: at present, the exhibitors brand, besides the previous major underwear brands, has booked booths. International famous underwear brands have been extensively located, such as Hongkong's largest European and American underwear brand importer and general agent Private Shop carrying many of the world's top brand underwear.

pajamas

The brand names of body repair clothes, household clothes and swimsuits; Japan Wacoal; American Country Girl; Malaysia PS; Philippines Bench_BODY; Japan Asahi kasin Corporation; Turkey Penti; Taiwan swear; French ETAM, Qingdao Datong textile banner: Anderson, Pierre Kadan, SANTA BARBARA POLO & RACQUET CLUB four brands, Hongkong hailcui Feilin, Lepoux, Australia O "BRA" and "Spain" and so on have joined the exhibition, went to the brand underwear feast.

The participation of many foreign brands has greatly enhanced the international standard of the exhibition.

Compared with the rest of the world, China's economy is still in good operation. We believe that more international brands will be concerned about the Chinese market. The exhibition is approaching. More international brands will also join the Shenzhen underwear exhibition to open up the Chinese market.

Reporter: from the sixth Shenzhen underwear exhibition, we can see that the exhibition is a highlight of the exhibition. What are the new changes in the group's participation this year?

Li: the scale of local groups has been greatly improved compared with previous years, and the number of industrial clusters has increased.

Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear gathering areas will intensify their efforts to continue group exhibitions.

What is worth mentioning is that home furnishing exhibitors have made a significant breakthrough in this year's exhibition -- the Shantou fashion home furnishing industry development research institute carries more than 20 well-known domestic clothing brands.

Katie

In the seventh Shenzhen lingerie exhibition, a group of exhibitors will take part in the exhibition of their home furnishing clothes. The exhibition will focus on a unified regional display, expand their international horizons, integrate their superior resources, and truly achieve the goal of making the home garment industry bigger and stronger.

The first admission of the campus is one of the highlights of this year's exhibition. The integration of colleges and exhibitions further illustrates the cultural achievements of underwear education, applies theory to practice, highlights the intersection of underwear exhibition and underwear culture, and creates a fusion of underwear, fashion and culture.

With the historic leap of the exhibition area, the participation of more world-famous brands and the further promotion of the promotion efforts, we believe that the seventh Shenzhen international brand underwear exhibition will go to a new level in terms of popularity, professional audience and exhibiting effect.

Just as the slogan says: crossing the ordinary boundaries, competing for the underwear exhibition.

Shenzhen

Underwear

The exhibition is advancing towards the goal of the world underwear exhibition.