Louis Weedon's Paris Fashion Show 360 Times Online

　　 Louis Weedon 360 Facebook Paris online fashion show

With the rapid development of new media, luxury brands are starting to move. The top brands such as Burberry (micro-blog), LouisVuitton (micro-blog) and Gucci (micro-blog) are pioneers in this camp. Despite the wait-and-see attitude towards new media, it is considered that such a time lag display of global synchronized live streaming has made high fashion no longer honourable. But many people believe that in today's general economic downturn, it is the kingly way to maximize benefits. The interaction provided by new media magnifies the energy of netizens, enabling them to speak freely and share information. In today's fashion world, it is not enough to choose only flagship stores in first tier cities. A multi-channel campaign represented by digital marketing has become the ultimate battle for luxury brands to compete for market share.

Digital forces change the fashion ecology and break the established way of thinking. Fashion boutique Recent movements have seen clues. After the London Fashion Week Burberry Prosom and Milan fashion week Gucci have launched the online interaction with the foreign zero time difference online watching show, just like front row watching guests, Louis Vuitton has joined the online watching show array on the Paris fashion week. The global synchronous broadcasting time is half past two p.m. on October 6th. Taiwan The time is half past eight in the evening.

But the leader is not a fake. He wants to see more enjoyable. After the show is over, he will come in a few hours.

Louis Vuitton opened the first Facebook broadcast, and made 52 cameras to make 360 degree full view mode. Let you turn left, turn right, walk away, stop and stop. More humane is that even if you are not in front of the computer, you can also use iPhone (mobile Internet) or iPad to watch. FB 360 degree rebroadcast time is eight after the show that night, that is 2 o'clock Taiwan time.

The era of democracy in the Internet has arrived. Don't think that you can go to Paris, Milan, New York and other fashion cities to see shows. It's a fashion editor or a rich lady's patent. clothing Xiu, if you are a LV fan, you can even express your opinion through Facebook, and react to Marc Jacobs to your favorite bag. {page_break}

The boom has just returned to the spring, and every boutique has not only actively expanded, but also moved the brain to the Internet. LV, Chanel, Alexander McQueen, Burberry and other first-class products, respectively, through the Facebook, iPhone, twitter, fashion website and other multi-media platform published spring and summer 2010 new clothes, users can even express their views through interactive platform, the fashion circle's "Internet livelihood forum" has already been formed.

It is no wonder that politicians have established an interactive mechanism in Facebook, surf and blog to communicate directly with voters and form public opinion. Nowadays, high quality fashion products also set up internet forums to listen to the opinions of netizens. The upcoming LV spring and summer show will debut in Facebook in October 7th. It is reported that in just two months, 600 thousand netizens have joined the Facebook of LV. They are eager to try their best and wait for their comments on the same day through Facebook. Good or bad comments will be presented on Facebook.

LV in the Facebook frame design interactive platform, can be said to be a pioneering work. In the past, the boutique only needs to face the fashion media and VIP. Now it has to face the majority of netizens and listen to the most direct and true voice. This will be a severe test for the design director Marc Jacobs. If there is no strong heart, I am afraid it will be difficult to bear. But Taiwan LV is not worried at all. famous brand "We must have tolerance!" response.

Chanel is also not to be outdone. As early as last season, it has been working with iPhone to launch a synchronized fashion show. Users can even see the details of clothing and directly attack the backstage scenes. This year is no exception. It will broadcast the new spring and summer scenes in 2010 at iPhone. The fashion master Amani and Burberry chose to play the content of the spring and summer show in 2010. Amani said: "the Internet is a forum for democracy, wealth and democracy. Everyone is sitting in the first row of super VIP, and can see the whole show clearly."

Alexander McQueen is a Twitter fan who reports to his fans on his current working mood and progress. He has announced on Twitter that the content of the show will be synchronized for the first time on October 6th.

In addition to watching shows through the Internet, most of the boutique has entered the online shopping virtual stores, and launched various concessions, optimistic about the network's publishing potential. For example, LV actively develops the Internet market. Recently, the LV official website of the United States accepted Twitter group purchasing Totally Monogram package, and consumers could ask all the questions to the shop assistant through Twitter, just like visiting shopkeepers.

Burberry recently launched the two official spring and summer windbreaker in the official website of the official website in 2010. Roberto Cavalli will also set up a virtual store in November. The first 500 guests will also receive a bag.