How Can Clothing Shops Manage To Earn More Money?

Ladies and gentlemen, why do you want to open a shop? You might say, "you want to make money."

Then, are there many profitable shops or unprofitable shops around us? You might say, "what shops do not make money?"

Yes, what kind of shops do not make money? Then I would like to ask, is it to earn more money or earn more money?

So, do you want to open a shop to make a lot of money? You might say, nonsense, who doesn't want to make big money.

But the question is, how can we earn a lot of money? Can we increase our business performance and make a lot of money? Not necessarily, because the cost is too high now. If our goods are sold at a low discount, we may be busy for a long time and find that there are not many left behind.

Can we reduce the cost and make a lot of money? Not necessarily, because the goods, rents, wages and management fees are not going up. There is not much room for reduction. What should we do?

According to myself to China

But on the other hand, we find that today's customers have been more and more sensible and smart increasingly after years of market education.

If we still have no progress in thinking and remain in the past, why do we sell more, sell more and sell longer? Why can we earn more money from customers?

For the sake of space, I would like to share with you how to sell more things, and how to sell them more and sell longer. I will share with you in the following chapters.

Under the condition that rent, fixed wages and management fees remain basically unchanged, who can sell more things can earn more money.

How do I sell things more? My advice is to do the following four details: increase the number of shops, try out rates, unit prices and turnover rates.

We all know that 1X1X1X1X1=1 is based on these four details. If we increase the success rate of 10% in every detail, we will find 1.1X1.1X1.1X1.1=1.46. at last. That is to say, if we raise a little bit in each link and finally increase our sales performance by 46%, then if we increase 20% in each link, the performance will have doubled.

Therefore, do not start thinking that the doubling of performance is impossible. The key is how we can do well in these four key links.

When customers do not enter the store, upgrading the number of shops is the key.

Whether a shop is really competitive without having to watch its business is good.

In fact, when the business is bad, the more people in the shop are, the more busy we are, so that we can attract customers into the store.

Then what should we do? I think we must try to do something related to business. We must work in a state of work, such as cleaning, sorting out products, and displaying stores.

In this way, when customers see the shop assistants busy from outside, they will feel that the business of this shop is good. Naturally, they will attract customers to come in. When customers enter the store, we will be more natural from the ongoing work at hand to the reception of customers.

Besides, in addition to finding something to do with business, I think the manager must do something, that is, organize the salesperson to learn how to charge, especially the knowledge of goods and shopping skills.

Because we know that the more customers are in the shop, the more we need to improve the quality of each single reception and increase the turnover rate. Only in this way can we ensure that store performance does not decline or even improve.

Otherwise, even if customers enter the shop, they will not be able to grasp the opportunity if they ask three questions.

What is the first thing we should do after customers enter the shop? Many friends may say hello.

Yes, the first thing we do is to greet customers.

We have some shopping guides, so long as we see the customers coming in, or we are too enthusiastic, we can rush to hold two kisses, or we will start chattering away until we speak the customers out.

They think customers will buy things when they come in, so they can't start talking about things or asking customers what they want to buy without saying a few words. In fact, this is especially easy for customers to resist.

So, although customers are very short time and seem to be very simple, we have many shopping guides to do even the simplest things.

What should we do? In fact, the best way to do this is to let customers relax and reduce their readiness, for example, the guide can talk to the customer about something other than the product, to find the customer's needs, to help the customer, and to ask the customer to talk to the sales interview with the guide.

It is the key to increase customer's trying rate after customers enter the store.

When you go shopping, you see a dress that looks good, so you don't try it on and you decide to buy it.

Excuse me, do you usually buy clothes like this? If not, then I want to tell you that in fact, more than 99% of customers are buying at the same time, they always like to fully experience and believe that products are suitable for themselves before buying.

However, some of our shopping guides are happy with the introduction of products, but only lack of awareness of guiding customers' experience. They only spend their time doing "product dumping" to customers, keeping customers and products at a certain distance.

In fact, according to my research on the customer's mind, customers do not like to just listen to shopping guide. He prefers to see things in his eyes, hold things in his hands, and feel the goods in an all-round way. Therefore, when shopping guides communicate with customers in advance, they should actively and confidently recommend suitable products that can meet their needs, and then introduce products in combination with the needs and problems of customers.

Of course, the introduction is obviously not enough, and let the customer experience the selling point of the product in person. The more customers experience, the more deeply the customer will feel about the product.

So, if you don't want customers to leave so quickly, if you want the customers to really like our products, if you want the customers to pay higher prices and buy our things, as a salesperson, you should be clear that if the customers haven't tried on our costumes, no matter what problems the customers ask, what you need to do is to take the initiative to recommend and guide the experience after handling the problem.

And be confident when you try to try it on.