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Jordan Sports In China Can Not Escape Prosecution

2012/2/23 10:03:00 19

China Jordan Sports Shoes Sports Shoes Infringement Market

Basketball legend in the early hours of 23 Beijing time

Michael Jordan

Through the newsletter announced that China has been prosecuted to the Chinese court.

Athletic Wear

And Jordan, a footwear manufacturer, sports Limited by Share Ltd (hereinafter referred to as Jordan sports) suspected of violating their right to name. Jordan expressed deep disappointment at the "Jordan sports" and even violated the names of their children, and sued that "this is not a question of money".

Jordan sports its trademark main image is American basketball star Jordan leaping dunk, cheap in China.

Gym shoes

Occupy a considerable rural area.

market

In 2010, its sales revenue reached 2 billion 910 million yuan, and it was held at the end of 2011 to seek listing.

Jordan sports prospectus disclosed that "Jordan" as an ordinary foreigner's surname is not specific, and has no corresponding relationship with former US NBA (micro-blog) star Michael Jordan.

In response to Nike's Air Jordan Brand, Jordan sports said its

brand

The difference is large, the identification is obvious, and the company's "Jordan" series trademark is first registered in the country. Nike's "Jordan" series trademark is applied for registration in the country is rejected review status, there is no infringement problem.

On the 164 and 168 pages of the declaration, the trademarks of "Jeffrey Jordan", "Markus Jordan", "JIEFULIQIAODAN", "MAKUSIQIAODAN" and their variants appear in other registered trademark columns, which are consistent with those of Michael Jordan's two sons in Chinese and English.

In addition to the "Jordan" related trademarks, Nike's wholly owned subsidiary CONVERSE and Jordan sports in the "five star" trademark rights dispute is also protracted.

Because of the query that Jordan sports Registration No. 3848785th graphic trademark "five pointed star" is similar to its own trademark, in December 29, 2006, CONVERSE sent Jordan sports to the State Trademark Office, and demanded that it be denied that the disputed trademark was registered on all commodities.

In February 24, 2010, Jordan sports received the ruling of trademark objection remission sent by the national business jury.

After the failure of CONVERSE's complaint, the objection was reexamined by the national business jury.

In the review, CONVERSE believes that its trademark "converse and star graphics" has been well-known and influential in the world for its long term use and publicity. It has become a well known trademark in China.

The registered trademarks of Jordan are the same as those of CONVERSE trademarks or similar trademarks on similar commodities.

"At the same time, Jordan trademark constitutes a copy and imitation of CONVERSE trademark, which is likely to cause confusion and confusion among consumers."

According to reports, in early 2012, some consumers filed a lawsuit against the Haidian District people's Court of Beijing, claiming that Jordan's brand clothes purchased from the dealer's premises of Haidian District had not been told that they were not related to the US basketball star Jordan, causing misleading and fraud to consumers.

The lawsuit shows that the plaintiff believes that the plation of "Jordan" has been widely known. Jordan sports dealers sell clothes named "Jordan" brand, and have not shown to consumers that they have nothing to do with the respected star "Jordan", which leads to misleading consumption.