"Landscape 2012 China Fashion Show" Was Successfully Held In China

February 17th, 2012

According to the organizers, the theme of "landscape" is drawn from the characteristics of landscape painting in the ink and ink painting of the Song Dynasty, and all the fashions displayed in the Song Dynasty adopted this style.

The show was held at the Chinese Embassy in Britain, and it was also an innovative act of cultural diplomacy carried out by our embassies abroad.

Ambassador Liu Xiaoming said in his congratulatory speech, "on the occasion of the 40 years of the establishment of diplomatic relations between ambassadors and ambassadors in China and Britain, Chinese famous brands came to London to attend the London Fashion week. This is a deliberate activity to show the beauty of Chinese fashion, show the new look of China's development and enhance mutual understanding between the Chinese and British people, and is also a positive attempt to promote cultural exchanges between the two countries."

More than 200 guests from the British Foreign Affairs Minister, Lord Howell, the chief executive of the British Council and the chairman of the British Fashion Association, attended the fashion show in.

London Fashion Week is the four largest fashion week in the world with the Paris fashion week, the Milan fashion week in Italy and the New York fashion week in the United States.

This year's London Fashion Week as an important part of London's "2012 Olympic Culture Year" has aroused great concern from all walks of life in Britain and many overseas media.

The high quality and high level Chinese fashion show held in the Chinese embassy has become the highlight of London Fashion week.

The participation of many high-level guests, as well as the active participation of fashion buyers, professionals and media all over the world, made this event the highest activity and best response activity during the London Fashion week. It has become a highlight in China's cultural diplomacy in recent years.

At the end of 2011, Ambassador Liu Xiaoming received an invitation letter from Davidson, chief executive of the British cultural commission, to invite China to attend the London Fashion Week 2012.

Ambassador Liu sent the letter to the Embassy Culture office, which is a good opportunity for China's garment industry to march towards the international mainstream market and display the soft power of Chinese culture.

"The" T "of a fashion show is located in the embassy, which is the first time in the history of the development of Chinese fashion. It has an extraordinary significance and far-reaching impact.

The fashion show hosted by the Chinese embassy is the biggest highlight of the twenty-eighth London Fashion Week, brought to London by two Chinese brands.

According to the insiders, the fashion show is a vivid practice of China's "cultural diplomacy" to boost Chinese brands to the world.

China is currently the world's largest textile producer and exporter. Due to the lack of world-renowned brands, the value added and profit of China's apparel industry are very low, despite the fact that clothing exports are the world's largest. This is a major problem that has long troubled Chinese apparel enterprises.

Many people in the British clothing industry say that in Britain, people did not know much about Chinese original clothing brands.

Through this event, they realized that China also has a good clothing brand, and the next step is to create world famous brand.

Titman, chairman of the British clothing association, said the fashion show helped two Chinese clothing brands attract international attention.

He sincerely hopes that the creative industry cooperation between Britain and China will achieve fruitful results.

Qian Zhu, director of the magazine, director of art and design, said that through the undertaking of the event, a clear understanding has been made: Chinese culture goes to the world and needs the joint efforts of the government, enterprises and the media.

A senior executive of the "exception" dress believes that this show is not only to show Chinese clothing to British and global designers, but also to convey the idea of harmonious co-existence of Chinese culture through the meaning of "landscape".

Ms. Xia Hua, chairman of the "Yiwen" group, said that through this activity, I felt the positive attitude of "cultural diplomacy" to promote Chinese brands and to promote Chinese culture to the world.