Superficial And Profound Consumption Of Towels

Recently, a piece of news about "selling women's towel several million pieces in a year" has been widely circulated. This story tells us how to do business, and let people see that the towel market is promising.

Changing the concept of consumption

Many people will feel this way. Towels are used for a long time and the texture is hard and uncomfortable. Some consumers choose to ignore them and make use of them. Some consumers take towels to make them towels softly.

In fact, towels are more commonly used. Pure cotton The yarn is made of cotton, which is a tubular structure and can store water. Its main chemical components contain a large number of hydrophilic genes, which can absorb moisture. This moisture absorption and water storage property of cotton yarn make towel feel comfortable and decontamination capability, which is suitable for washing and cleaning. But it is also because the towel is in a warm and humid state for a long time, which provides a convenient condition for the breeding of bacteria. When towels are stained with grease, dust, impurities, bacteria and so on, wipe the skin with them, not only can not play a clean role, but will stain the skin, clogging pores. For women who like makeup and children with fast metabolism, there are more oil in the skin, and towels are more susceptible to infection.

It is reported that coins, bedding and towel products are the three major indirect vectors for infectious diseases. Due to the influence of traditional living habits and consumption concepts, many consumers have neglected the role of towels for health, and have continued some unscientific methods of use: for example, many people, a towel, a napkin, more use, no break, no change, reuse, no attention to towel hygiene, neglect. Fake and inferior Hazards of products.

The most important thing that towel brands need to do now is to change consumers' consumption concepts and habits, and urge everyone to have more towels. This will not only promote sales, but also ensure consumers' health.

In order to persuade consumers to change their existing habits, we must first establish consumer trust. So how to establish this sense of trust? The brand must ensure the quality of its products. Only the consumers really feel the value of the product, and the seller makes reasonable suggestions for the sake of his health so as to change the consumption attitude voluntarily. Secondly, brands should tell consumers how to choose good towels. For example, in the sense of hand, we should choose fluffy, soft felt towels to avoid hurting the skin. Family can also do some quality identification when using towels, such as dripping drops on new towels can be quickly absorbed, indicating that towels have good water absorbency. High quality towel has elasticity and friction feeling when it is used, and the water will not fade. Poor towels have poor absorbency, slack, inelastic and smooth handle. They are more severe in skin and eye irritation.

Improve the beauty of products

With the diversification of consumers' demand for towels, innovation will become a means for towel enterprises to win.

Compared with a few years ago, the brand awareness of towel industry has been stronger and stronger, and the quality of towel products has been greatly improved. However, good quality is only the basis of brand, and does not mean that the brand has competitive advantage. Product quality, brand innovation ability and market demand further control the further development of brand. Some people say that towel quality improvement is equivalent to quality improvement. Otherwise, quality includes many aspects, including product quality, packaging, counters. Renovation The quality of service personnel and the image and communication concept of brand display to consumers.

Speaking of innovation, the female market will become a new stage for towel brand competition. By upgrading technology, towels have been given more and more functionality. Skin care is one of the most important functions of towels. It is precisely because of the wrong use of towels to cause many problems, such as the growth of bacteria, etc., many skin experts have proposed to use less or carefully wipe the face with a towel. In view of this, many female consumers began to wipe with paper towels, greatly reducing the purchase of towels. How can we avoid and overcome the opinions put forward by skin experts to regain the female consumer market?

In recent years, some enterprises have tried to add bamboo fiber and hemp. fibre To achieve the purpose of strong water absorption, softer and antibacterial, the technological content of towel products has gradually increased. However, the needs of female consumers are not yet satisfied. They hope that towels can become a tool for beauty, and hope that the towel will have the effect of skin care. It can be said that in the future, who has mastered the demand of female consumers for towels and stimulates and stimulates the consumption of the consumer group, the enterprise will create a strong brand of towel industry.