Jiangsu Xinshen Group Strongly Promotes Domestic Linen Market

A forward-looking company can always take the lead in a new market in a critical period.

Our government quickly launched a huge domestic demand market to cope with the global economy and promote the healthy and stable development of the domestic economy.

Many industries in China have been complying with the state's policy of expanding domestic demand, gradually shrinking overseas market share, fully developing the domestic market, and looking forward to win new opportunities for development in the new round of domestic demand market.

A few days ago, Xie Ming, President of Jiangsu Textile Industry Association, studied Wujiang's policies to meet the needs of the state to expand domestic demand.

She highly praised the town of Zhen Ze in Wujiang.

Under the current circumstances, the strategy of "three grasping" has made great efforts to exert the foresight of the domestic flax market. It is believed that the new Shen group is at the forefront of its peers, and it will surely make a model for the pformation of the entire textile industry from the focus on exports to the domestic market.

In 2011, the output of Chinese linen reached 255 million meters. Jiangsu represented the Xinshen group, accounting for 40.17% of the total output of the country. Followed by Heilongjiang and Hunan stood at 18.13% and 15.11% respectively.

Xinshen group is the largest linen fabric manufacturer in China and the 10 largest Flax Company in China.

In the past, the group was a 100% export enterprise.

With the increase of export difficulty in recent years, the Group actively adjusts the product mix and gradually increases the proportion of domestic sales to adapt to the changing situation.

At present, the proportion of new Shen export market has dropped to 70%.

It is revealed that with the further adjustment of the group structure, the export proportion will drop to 60% in the future.

At the same time, Xinshen fully exerts the advantages of its "China's 10 largest Flax Company" and develops new products that meet the needs of the market.

。

In order to solve the problem of labor shortage, Xinshen will intensify its technological pformation, cooperate with the university to study spinning technology, speed up the upgrading and upgrading of old equipment, eliminate backward and outdated equipment, and introduce more advanced technology and equipment to enhance the technical content and added value of the new Shen linen products.

It not only reduces the number of workers, but also improves the efficiency of labor.

Shin Shen also collaborate with universities in the production of standards to further seek the right to speak at home and abroad.

In view of the rising price of raw materials, Xinshen group has adjusted the market situation and adjusted the policy of expanding domestic demand to adjust the market of the enterprises.

They have put forward and improved the strategy of being interpreted as "three grasping", namely, "grasping adjustment", "grasping technical pformation", and "grasping domestic sales" strategy. Aiming at the rising price of raw materials, we put forward "grasping adjustment", changing the original selling fabric management strategy, increasing the scientific research ability, building the new provincial Linen Textile Engineering Center of the provincial level and the new linen textile technology research center of the city into the first-class information development and scientific research institution in the whole province and the province; strengthening cooperation with the scientific research institutions, expanding the research fields, tracking the international and domestic front positions, focusing on improving the research and development level of products, and researching and developing the functional fabrics of environmental protection raw materials, and building them into first-class and domestic advanced technology enterprises in the province.

In 2005, the advanced design concept of Italy was introduced to introduce new linen fabrics, and the whole process of textile fabric design, weaving, dyeing and finishing was carried out.

It makes the style and quality of Xinshen linen fabric an advanced international level. It can be said that the imported fabric is localized.

Making the world flax more exciting is the pursuit of new Shen people.

In the current situation, the Xinshen group has made great efforts to eliminate the old equipment and introduce the European advanced production equipment such as automatic winding machines, which has reduced the manual operation and manpower requirements, not only improves the production efficiency of the enterprises, but also improves the quality of the new Shen linen products and has won more customers. In view of the continuous shrinking of the international market, Xinshen flax has put forward the idea of "grasping domestic sales", shifting the focus of the market from overseas to the domestic market, opening up the domestic demand market, creating linen brand and flax culture, introducing the mayfang Fang clothing brand and flax culture, providing the domestic people with high quality and low price high-end linen products, so that hundreds of millions of Chinese people can buy flax products from the upper reaches of Europe and the United States at the civilian price level. In recent years, there has been a continuous labor shortage in the Yangtze River Delta region. Many employees have left the Yangtze River Delta to return home, aiming at the shortage of labor force.

The information from Zhen Ze town also confirmed the chairman's approval of the new Shen linen. The reporter saw such a news on the website of Zhen Ze town, "China's Hemp textile industrial cluster base", "China's Linen silk is a famous textile town", and the 153 town of Zhen Ze town, which owns all kinds of hemp textile enterprises, after several years of the international financial crisis, the town government has been promoting the pformation and upgrading of enterprises, encouraging enterprises to develop terminal products, create their own brands, develop sales channels, and increase the added value of products, so as to cope with the complex and changeable economic situation at home and abroad.

In the news, it is especially mentioned that in recent years, the linen enterprises in Zhen Ze town have broken the past practice of producing fabric exports, and developed the clothing and home textiles terminal products, and paid attention to brand effect and technology development. They have taken a place in the domestic market. Xinshen group is the first linen enterprise in Zhen Ze, the top 500 competitive enterprises in China's textile and garment enterprises, the ten strong enterprises in China's Hemp textile industry, the national standard making enterprises of linen products, the famous brand products of China, and the enterprises of China's popular fabrics.

In 2012, Zhen Ze town will insist on pformation and upgrading, and gradually develop from domestic exports to domestic sales. Under the situation of relative shrinking of international market, we will seize the opportunity of expanding domestic demand, create brand, quality and develop new products, do everything possible to find market, enhance technology content and occupy the market, intensify brand publicity, expand industry awareness and brand influence.