600 Independent Clothing Brands Gather In Yushan Town, Changshu

A flagship store on the first floor of aldun men's wear headquarters in Mogao Road, Yushan Town.

Since the registration of its own trademark in 2003 and the rapid expansion of its brand, Gong Zheng has made some efforts in the business mode.

Innovation, creation, brand, these high-frequency words in the Party Congress report can find many fresh footnotes in Yushan Town.

The billboards of clothing brands are everywhere, many of which are brand new.

"Not long ago, we asked the young pianist Lang Lang to come to Suzhou to promote our men's clothing."

Ye Jian, general manager of Ali gold coin clothing, introduced.

In 2004, Ye Jian opened his first clothing store in Kunshan, selling clothes made by others.

Although the business grew bigger and bigger, Ye Jian felt that money had earned a lot of work. The key reason was that no brand price could not be sold.

After creating the brand of Ali gold coin, Ye Jian felt a lot.

"In the past, it was to buy goods and sell goods, and now we should also consider store design, enterprise culture construction and so on, and really do business."

Ye Jianzheng and the design team work overtime to improve the layout and identification of the store, and finally form the company standard to promote in all stores.

New brands are growing, and old brands are also seeking new ways.

The reporter once again came to the dream orchid group after a year and was soon attracted by low-carbon and environmentally-friendly fabrics, fashionable and fresh flowers and pleasing colors.

Originally, dream orchid developed a series of products such as wedding, children, luxury and so on, so that brand awareness penetrated into the various segments of the market.

At the moment, Meng LAN is launching the "double brand strategy" to create new brands for young consumers and the main online shopping market, and strive to take 3 years to achieve online sales, accounting for 30% of the group's home textile business.

Zou Jie, President of the clothing trade association of Yushan Town, Changshou City, showed a group of data to reporters: more than 1000 clothing manufacturers in the whole town, more than 600 owned independent brands, including 69 national and provincial well-known trademarks, of which 2 brands were selected as the first batch of "Jiangsu clothing (Home Textiles) own brand 30 strong", becoming the first town of Jiangsu clothing brand.

Relevant personages of the provincial clothing association said that Yushan seized two advantages: high industrial agglomeration and the largest garment city in China.

In Yushan and even Changshu, the contribution of brand and brand products to industries and enterprises has become an important index to measure the pformation and upgrading of local economy.

The local government has launched several special projects, such as trademark strategy, independent brand strategy and science and technology innovation strategy, and has given special funds to support it.

Because of the support of so many independent brands, Changshu Yushan has become a shining brand in the textile and garment industry of the whole country, and has promoted the overall pformation and upgrading of the garment industry in the region.

[authoritative voice] Zhou Yibiao, deputy director of the provincial Commission of letters and commissions, said: "cultivating more independent intellectual property rights, independent brands and innovative enterprises" and "creating Jiangsu" brand are the major concerns of the Party Congress report.

He said that textile and clothing is one of the 6 trillions of industries in our province, and is also a typical traditional industry.

There are many brands of textile and clothing in Jiangsu, but there is still a gap between Zhejiang and Fujian. The famous brands in the country only focus on down garments, home textiles, etc.

He believes that in the production process level is comparable, only in the brand building, design and marketing mode to work hard, in order to enhance the added value of the product.

At present, the province is implementing the "ten thousand enterprise upgrading action plan", and textile and garment industry should strive to emerge a batch of 10 billion brand enterprises and 1 billion grade brand products.