Extreme Cold Weather In Europe "Warm" Zhejiang Warm Down Products Enterprises

However, it is this "cold storm" that has surprised some of China.

"Cold current in Europe" makes enterprise orders full.

"Three days after work, we have received about 30 orders, which is about 10 times the usual order volume. According to the current order, the export volume of the company will increase by more than 25% in February."

Zhejiang Maoming Home Textile Co., Ltd. is an enterprise that produces products such as down raw materials, feather quilts, feather shawls and other products. Its products are mainly exported to European countries such as Italy, France, Germany and Spain. Mao Fengwei, general manager, said that this cold current in Europe has brought unexpected gains to enterprises. "Italy is a distributing center for Chinese and European down products. The order is very urgent, and it is estimated that it is to cope with the cold current in Europe."

For this reason, they "originally workers started to work after the Lantern Festival, but after receiving these orders, they had to urge workers to work in advance so as to finish these orders as soon as possible."

Tuscany Garments Co., Ltd., located in the eastern part of Shaoxing City, mainly produces various styles.

Similarly, after the Spring Festival, the manager of Hangzhou Xiaoshan Ming Jia down Co., Ltd., who was supposed to be busy with orders, is enjoying a rare leisure.

"The original order for 2012 should be signed now, but this year is different from previous years, and it has been booked at the end of 2011."

Manager Li said that this year's orders were not only early, but also nearly 20% growth compared with the previous year.

"Feather and down orders are set according to the sales situation of the previous year. In 2011, the weather in Europe was cold, and the sales of down products were large, so this year's orders also increased."

The export volume of Hangzhou's down garments has also increased. The statistics from Hangzhou entry exit inspection and Quarantine Bureau show that in 2011, the Hangzhou Bureau inspected and inspected the 1265 batch of export down garments, 1 million 950 thousand pieces, and the value of goods was 65 million 144 thousand US dollars. Compared with 2010, it increased 18.9%, 35.3% and 67.4% respectively, and maintained a relatively fast growth momentum.

From the analysis of exporting countries, EU, Japan and Russia are still the three largest markets for export down garments.

Like the down jacket, the export of snow boots also witnessed the business opportunities brought by overseas extreme climate for Zhejiang's export enterprises. Following the summer high temperatures in Europe and America, which benefited Zhejiang's air conditioning, tea and water pump enterprises, the cold winter in the northern hemisphere in the past two years made Hangzhou's enterprises producing snow boots taste the sweetness of Hangzhou.

According to the Hangzhou inspection and Quarantine Bureau, Hangzhou exported nearly 15 million pairs of snow boots last year, an increase of more than 30% over the same period last year.

The person in charge of a snowshoe manufacturer in Yiwu told reporters that the order in 2011 was very dull. Originally, they planned to leave the factory. I didn't expect that orders in December and 2012 were suddenly increased. It was the main reason why Europe was too cold. The cold weather made them very confident of the sales volume this year.

Functional departments help enterprises and their own efforts

On the other hand, the relevant functional departments in Shaoxing are also taking action.

In order to protect the products which are not easy to get due to weather and other objective factors, the products can be pported to Europe at the fastest speed after the completion of production. The Shaoxing customs has opened a "green channel" for the cold proof products exported to Europe, such as clothing, bedding and so on, and set up a special window to ensure that goods are exported to Europe as soon as possible.

"At present, we have made contact with the customs of Xiaoshan airport and the customs of Pudong airport, so that we can grasp the flight situation in time, and we will provide door-to-door service to the European cold proof products manufacturers in our jurisdiction, help enterprises arrange the delivery schedule reasonably, and also help enterprises to pport the cold proof products to Europe at the fastest speed, so as to support the European people to fight against the cold."

Chen Minqiang, deputy chief of customs supervision and clearance department of Shaoxing, said.

At the same time, for enterprises, not only because of the "European cold current" and the increased number of foreign trade orders, the domestic sales situation has also been rising for a long time due to climate factors and continuous research of the trend of enterprises.

Wu Luming, chairman of Zhejiang Nuo dress limited company, said that due to the trend of fashion and weather, the sales of down wear showed an increase of 10%~15% every year in the past five years. "Especially after last year, the weather is very special, people usually feel that summer is winter, so there is a great demand for Down garments."

Wu Luming also said that in particular, leather and silk and other popular elements into the down jacket, it is very popular with consumers.

It is reported that in the 2008 international financial crisis, the export of down products in Shaoxing, Zhejiang province has been greatly affected. In the past two years, it has been in the recovery stage. Many cold and warm products export companies have been trying to restore the market. The recent orders brought by the cold weather in Europe are no doubt like a "strong heart" for them, so that enterprises can meet a "meeting color" at the beginning of 2012.