Wenzhou'S Footwear Industry Moves Towards Internationalization

Zheng Zhicheng's words showed his desire to always adhere to the entity and stick to the main business.

In fact, this inner emotion is also due to the lessons of "hegemony".

In Zheng Zhicheng's eyes, as the first conglomerate of leather shoes industry in the province and Wang Yuejin, chairman of the "tyrant" group of the first "Chinese shoes" in Wenzhou, it is a very thought and energetic person. The reason for the sudden death of the "tyrant force" is that the blind investment in mining leads to the breakup of the capital chain, but it is also related to the neglect of the shoemaking industry. By the time of its closure, its employees have been reduced from more than 1000 to less than 300.

Whether Zheng Zhicheng's feelings or Wang Yuejin's lessons tell us the truth: to be an enterprise, to develop an industrial economy, or to adhere to the road of specialization, "to be bigger and stronger" must be "mature and specialized".

In fact, as long as we look at the top 500 enterprises in the world, we can know that most of them are Fan Er, who is "mature and specialized", especially in the early stage, and even upgraded.

For example, BMW does the car, the Microsoft Corp does the computer and so on.

Can they become the top 500 in the world without their familiar and professional lines?

An important reason for some enterprises to "fall" is to despise the industry they are engaged in, feel too low and feel too slow in money, and then disregard their ability level, whether they are familiar with or not, as long as they see which field and which industry is making money, they focus on capital strength and invest money in those so-called "not familiar with themselves".

Not long ago, at the first annual Hui merchants Summit Forum held in Hangzhou, economist Fang Gang stressed in his speech entitled "the way to deal with and develop enterprises in the new economic environment": "I always believe in professionalism and do not believe in pluralism.

Because of the basic principles of economics, the basic principle of market economy is specialization.

Recently, I went to Shenzhen to inspect Huafu group with a group.

It is this company that has developed into the largest supplier and manufacturer of colored spun yarn in the world in just over a decade.

The creation of miracles originates from innovation, and the premise of innovation is to be mature and specialized.

According to Sun Weiting, chairman of Huafu group, "over the past decade, Huafu has only done one thing, namely, separating the color spinning industry from the cotton textile industry.

The colored spinning industry has already existed for a long time. Why can't it develop? Because the degree of specialization is not enough.

Many enterprises in Italy are producing yarn, dyed yarn and colored spun yarn, and we do not make yarn and dyed yarns, and concentrate on colored spinning. This is a professional strategy that supports Huafu to this day.

Sun Weiting's remarks are intriguing.

You know, market competition ultimately depends on whether you can form a unique competitive power by specialization, that is, the core competitiveness of management.