Analysis Of Men's Underwear Market

With the change of consumption concept, the era of male consumption is coming. With the rapid development of modern men's self-care consciousness, the consumption of men's underwear has begun to move from randomness to branding. More modern men will come out of the supermarket and enter underwear stores that represent professional and fashionable men's underwear to wear underwear products. In addition, men's underwear industry has no peak season, and the market space is larger.

Men's underwear is at the initial stage, and the quality and attention of the market are emphasized. Underwear There are few brands of culture, so compared to women's underwear, the competition between men's underwear brands is relatively small, and the development opportunities are relatively larger. It is also because of the opportunities, so the brand entering the market will inevitably appear "interests first". This kind of brand that only advocates the interests rather than the development of the industry will lead to the confusion of the market to some extent. Therefore, the maturity of men's underwear brands and the orderly competition of men's underwear market need the unremitting efforts of the whole industry.

A survey of market analysis shows that urban women account for 60% of underwear consumers. Compared with the growing women's underwear market, China's men's underwear market is still in the stage of gradual development. In the first two years, the production of men's underwear was only 1/6 of the production of women's underwear. From the actual capacity of the market, China has a large population of male consumers and has great demand for underwear brands. Obviously, men's underwear will have great room for development in China. Many foreign manufacturers aim at the blind spot of China's market and vigorously seize the market. They surveyed that modern men are under greater pressure, and because men are shopping for psychological reasons. When they enter the mall, they have a clear goal and are unwilling to waste a lot of time looking for things they want to buy. Therefore, opening up a convenient and convenient place for men has been adopted by many shopping malls. This is evident from the popularity of men's underwear stores in many cities. Here are some tips and advice for investors who join the men's underwear store.

I. investment skills

Men's underwear stores do not invest much, mainly in pavement, decoration and first time purchase. There is a certain difference in the price of various pavements, but generally 5 to 100 thousand yuan can be launched. You can choose to join a chain store or shop yourself. open Men's underwear Shops choose brands. There are two main types of men's underwear currently popular with men in China. One is the daily type, which is characterized by comfort, elegance and implicance, mainly based on pure cotton fabric. The other is the exaggerated fashion underwear, including home, sports, avant-garde and other brands. Foreign brands such as Forbidden and Looksee in Taiwan are popular brands in China. Customers who buy underwear usually should be mostly young people, college students, white collar, fashion crowd, entertainment group and so on. At the same time, many forty or fifty year old men with taste will be regular customers. Although the men's underwear shop, but women who buy things will account for 30% of the total number of tourists. Most men don't take care of themselves. They buy clothes basically. Wife Take care of it.

Two, shop location

Because of the specificity of targeting customers, Men's underwear The key points of location selection are: quiet in traffic, convenient in traffic. Although "popularity" is very important, it is not necessary to choose the main road with too much traffic. The "too prosperous" lot is not conducive to attracting customers to enter the gate, but the traffic must be convenient. The best choice for shops is in a relatively mature business district, with relatively more surrounding communities and apartments. The area is 15 to 25 square meters, but not too big. Addresses should be described clearly and easily accessible to customers.

Three, decoration unique

Some "men's underwear" stores only have a few dozen square meters, but the decoration is quite exquisite. The shop sells underwear for men, including dozens of jeans, suits, swimsuits and so on. Although some of them are of ordinary style, they are of good quality and comfortable clothing, while others are exaggerated and colorful underwear. In fact, men's underwear terminal is a little bit particular, for example, the window design can be closed and not so transparent; the sales personnel's position is best outside the customer. Consumer Create a safe shopping atmosphere.

Men's underwear is a late start industry. But many commercial circles in the market have already appeared in men's underwear stores. This is a sleepy market, yet to be excavated.