Sun Ruizhe: Pformation And Layout Of Textile Industry

The pattern is the past, the change is our current experience, the layout is our next prospect, so we must understand the situation from the pattern and look forward to the layout from the changing situation.

Change your habits, seize opportunities, balance your mindset, and surpass yourself.

Not only for enterprises, but also for people.

Have the strength to go up, patiently go down, have the courage to go across the border, can not see clearly follow tightly.

If we go ahead, we will not lose our lives.

2011, which just waved goodbye, is a Chinese enterprise.

2012 is doomed to be unsettled. After the European debt crisis, the next round of US debt crisis will be more volatile.

At the end of last year, Sun Ruizhe, vice chairman of the China Federation of textile industry and chairman of the China Textile Engineering Society, interpreted the 4 sentences of "changing habits, grasping opportunities, balancing mentality and surpassing themselves" at the 2011 Annual Textile Innovation annual meeting. The industry pattern of the industry in 2011 was summed up, and the changes and layout of the industry in 2012 were outlined.

Doubting: industry growth is weak. What is the direction of our efforts in 2012?

Changing situation: upgrading from scale effect to value growth.

In Sun Ruizhe's view, China's textile industry

"In recent years, industrial concentration has attracted more and more attention in the industry. If there are some negative effects, it is the polarization of the enterprise."

Sun Ruizhe said, "through last year's first quarter data, we can see that 1/3's corporate profits are higher than the industry's average profit margins, and 1/3's enterprises take 92% of the profits of the whole industry.

In addition, the profit margin of 1/3 in this 1/3 is higher than 10%.

Despite the tremendous pressure of the industry and the increasingly fierce competition among enterprises, market efficiency and market share are all tilting towards high-quality enterprises.

We see that during the period of "fifteen" and "11th Five-Year", a figure is very clear. During the period of "fifteen", the contribution rate of value increase to the export industry is 12.5%, and the "11th Five-Year" period has changed to 56.84%. In this regard, the whole industry is developing a positive pformation of development momentum.

In addition, from the perspective of the whole market structure, the domestic demand market is replacing the international market and becoming a new driving force for the growth of the industry.

In the span of scale effect to value growth, we are realizing the fundamental pformation of comparative advantage. In the past, industry was dependent on factors of production, and the comparative advantage of production factor cost was dependent.

At present, the whole market structure is being adjusted. In the whole market layout, some excellent enterprises are choosing customers in the opposite direction, and now we have established new advantages in terms of market discourse.

Doubting: cotton price in 2010 is like roller coaster in ~2011. What kind of test will our heart take in 2012?

Changing situation: the risk of raw material fluctuations will become a norm.

According to the international cotton advisory committee survey, cotton is the most volatile among the 53 commodities.

"We have always used a supply and demand relationship to describe the fluctuation of cotton prices, but now the impact of supply and demand only accounts for 30% of cotton price changes. Policy changes and speculation may play a 70% role in the fluctuation of cotton prices. Besides, the problem of China's cotton circulation system needs to be improved."

Sun Ruizhe said.

In his view, although some funds are looking at the cotton market next day, we should be alert to chilling effects.

"China's cotton growers are relatively scattered and have a strong sense of conformity to the market analysis, and the ability to take risks is relatively weak. This view will inevitably affect the enthusiasm of cotton growers."

At the same time, since China launched the national cotton storage in September 8th last year, this effect has not fully manifested, and will gradually weaken in the future.

Under such circumstances, if the cotton planting area is not fully kept up next year when the economy starts a little, it will provide new opportunities for the re entry of the idle capital, and the rebound and fluctuation of prices will still exist.

Therefore, when enterprises have cash, they can consider making cotton reserves at low positions.

Doubts: resource bottlenecks, environmental constraints, how tight is the magic hoop on our heads in 2012?

Countermeasures should be taken to improve the matching degree between industrial balance development and environmental resources.

In the past, too many enterprises stressed too much on high performance fibers, desalinated or neglected a wide variety of fiber varieties. In the future, the industry should vigorously develop new fibers in solving the bottleneck of resources, especially the large quantity of fiber. It is necessary to increase the strength of renewable natural fiber resources, including in the field of bamboo and hemp; in recycling chemical fiber, we should pay attention to recycling. This is also an important measure to overcome the bottleneck of resources. Besides, stabilizing production and supply of cotton is a primary task; at the same time, how to improve the utilization efficiency of unit fiber at the beginning of production is also indispensable.

As for the environmental constraints, the industry also feels enormous pressure.

The emission reduction pressure of China's textile and garment industry is far greater than that of energy conservation. The number of industrial waste water and industrial chemical oxygen demand in the industry is not optimistic, while the unit energy consumption and other indicators are continuing to decline.

Wastewater discharge and chemical oxygen demand should be noticed in the whole industry. Enterprises should focus on energy saving, emission reduction and emission reduction.

From the perspective of balancing industrial development and sustainable development of resources and environment, the three key pformations are particularly important: at the macro level, the stability and sustainability of policies are very important. Policy stability is the greatest benefit for the sustainable development of the industry. At the industry level, especially for environmental protection, we should formulate appropriate standards for the whole social development, social needs and affordability of environmental resources, rather than too high standards. Too high standards mean unbearable costs; at the enterprise level, speculation should be avoided.

2012 layout: start the comprehensive endogenous driving force.

"The layout of the 2012 involved is first of all, the height of the internal structure of the industry."

Sun Ruizhe explained: "the so-called internal structure is highly advanced, that is, how the industry extends from traditional labor intensive to capital intensive and technology intensive, which is a necessary path for the high degree of internal structure of the industry."

In the rationalization of industrial regional structure, the eastern coastal area now concentrates 90% of chemical fiber, printing and dyeing and more than 80% of clothing; the central and western regions still rely on resources products in the whole industry.

At present, the central and western regions are relatively fast, but the base is relatively low, and the center of gravity is still in the East.

"At present, in addition to the pformation of the modern manufacturing industry of the terminal products to the East, the key part of the central manufacturing and manufacturing sectors, and the western part of the upstream processing of raw material resources, I think it is possible to emphasize the integration and innovation of the industrial chain and the matching of the industrial chain in the entire productivity layout process. This pfer is by no means a pfer of one link, but a complete pfer."

Sun Ruizhe emphasized.

There is a problem in the existing brand circulation channels, that is, the department stores occupy a strong position, and the homogenization of channel construction is serious.

For the industry, it is necessary to get rid of the simple dependence on department stores, and to reflect from the commercial channels. This is the content that the whole industry should consider in terms of brand building and brand circulation structure optimization.

With regard to the combination of industry and capital market, if enterprises want to make use of the capital market, they should make efforts from three aspects: the operation of basic health, the growth of society and the social value represented by social responsibility.

In addition, how to make good use of financial instruments and financial leverage in the production process is also a matter of concern.