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Shandong Kidd Is In Urgent Need Of The High-End Pformation Of The Apparel Industry Chain.

2012/1/14 18:21:00 40

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At the beginning of the year, following China

clothing

Leaders of the association, China Cotton Textile Association, China filament weaving Association, Shandong clothing association and other leaders of Shandong.

Spin

After inspecting Kidd group of leading enterprises, Sun Chengzhi, vice mayor of Binzhou, Shandong, inspected and guided the Shandong Kidd group as a successful example of Binzhou textile industry pformation.

Sun mayor gave high recognition to Kidd group's operation of high-end women's clothing brand, focusing on independent innovation, creating a first-class brand culture industry pformation strategy, and expected the development of the clothing sector.

He said that the pformation of Kidd group is a good demonstration in Binzhou. Only by taking root in national culture and absorbing the concept of foreign clothing culture, can enterprises develop better with a scientific attitude and unremitting efforts.

As a big textile city, Binzhou, Shandong, is also a small clothing market.

Although Binzhou has sufficient raw materials and human resources, and also has textile, printing and dyeing and home textiles, and other superior enterprises, but the high-end part of Binzhou textile industry chain has not been well developed.

Kidd group, in line with the idea of strategic pformation of "textile middle reaches processing" to "brand operation", relies on the group's experience and advantages in the field of textile fabrics to create a high-end clothing company, Shenzhen atele garments, which focuses on China's creation and international fashion as its form, and focuses on creating "EASTALES suitable color" brand. At present, the brand is developing well.

Kidd group's innovative strategic pformation idea has also been highly recognized by the leaders of China Fashion Association, China Cotton Textile Association and China filament weaving Association. They agreed that this pformation is a very meaningful and necessary exploration, and at this point, Kidd group undoubtedly walked ahead of other textile enterprises.

With the 2012 world economy

Shock

Continue, textile enterprises with low added value and lack of independent innovation are in urgent need of the industrial chain.

High-end

Transformation.

Kidd group's high-end women's clothing brand has successfully pformed to the high-end textile industry chain. It is not only a new direction for the development of local textile industry in Binzhou, but also an example for Shandong and the national textile enterprises.