The catwalk shows, fashion magazines and websites are often the focus of the fashion industry, but don't forget that the mannequins in the latest fashion clothes in the window of the fashion shop are also good at attracting people's attention. Fashion designers also value human form model Their body proportions, hairstyles and shapes, so as to highlight their clothing design.
The famous Rootstein mannequin manufacturing company in Britain started in 1960 manufacture Humanoid models, originally designed a series of slim waist and weird humanoid props for the show windows of theaters and fashion stores. Until one day, when they hired the then 15 year old model Twiggy as the prototype of the human model, and produced the human model with her running, squatting and other postures as the prototype, the business order It began to increase and became the only human model brand in the fashion industry at that time. At present, Rootstein has three factories in the world, one is in western London, and the other two are in Brooklyn in the United States and Kyoto in Japan. On the walls of factories in London, there are countless pictures of historical and contemporary popular models and their humanoid models, such as Pattie Boyd, Jean Shrimpton, Sandie Shaw, Yasmin LeBon, etc.
It takes Rootstein 18 months from receiving the production order to finishing a mannequin model. From the initial selection of models, plaster mold polishing to entering the sculpture studio and hairstyle studio, a customized human prototype mannequin model costs 800 euros, which is not a small amount. Rootstein's customers include Chanel, Burberry, Lanvin, Dior, Louis Vuitton, etc.
The mannequins produced by Rootstein can be said to have varied shapes and conform to the habits of different countries. For example, Americans prefer models with small movements, while British people prefer models with varied shapes. In the Middle East, because women are more conservative, local mannequins have no heads. Turks prefer models with thick hair and rich makeup.
Rootstein has started to look for real people for the next season's humanoid models, and David Gandy, a popular muscular model who recently participated in the D&G men's underwear show, has become their ideal prototype for the next season's humanoid models.
