Booking Sites Are Being Triggered By Counterfeiting.

In January 8th, the spring tide of 2012 was prologue, with statistics and statistics, the largest in the history of mankind.

We know that with the rapid development of social economy and the increasingly fierce market competition, enterprises that rely on their own intellectual property rights have become the ruthless role of the industry. At the same time, with the support of this core competitiveness, the brands that are deeply rooted in the hearts of the people are more likely to attract consumers to choose priority in similar products.

Brand names and trademarks are more than just a name or symbol. They carry more trust and loyalty to the consumer market.

But many mercenary illegal traders only see the benefits, ashamed of Shanzhai, embezzlement of enterprises.

Chinese footwear brands should set an example in the protection of intellectual property rights.

In recent years, many shoe brand cottage products have been rampant in the world, and hyped up sales on the Internet. But its poor quality and rough service have not only made consumers suffer losses, but also broken many investors' entrepreneurial dreams.

In the face of such a bad scam, Chinese footwear brands should decisively start the strategy of "counterfeiting and safeguarding rights". They should pay huge sums of money and energy to protect the interests of consumers and investors, and collect criminal information of these products from various sources according to law, and work together with relevant departments to fight fraud.

In view of the frequent occurrence of such infringement cases, the relevant state departments in China attach great importance to the implementation of the unified plan of the State Council on launching a special action against intellectual property rights and counterfeiting and selling of counterfeit goods, and earnestly safeguard the legitimate rights and interests of the brand enterprises and consumers' health and safety. In order to establish a healthy market economic order, the Ministry of public security decided to organize the national public security organs to crack down on infringement of intellectual property rights and manufacture and sale since November 2010.

However, we do not deny that we all like famous brands, but when the economic capacity is not enough, we will buy some almost genuine "imitation products" as supplement.

Therefore, to some extent, it provides room for development of "Shanzhai". In such a situation, as a benchmarking brand enterprise in the footwear industry, we must step forward and escort all the stakeholders so as to contribute to the development of the shoe tired market, and show the determination and perseverance of the footwear industry to protect its own intellectual property rights and combat counterfeit and shoddy products.

In the fierce market competition of shoe tired, in the final analysis, it is quality competition. Without good product quality, customers can not be supported, and the establishment of brand can not start, let alone be based on the market.

Therefore, shoe enterprises only turn to devote more energy to the construction of product quality, establish quality concept, strengthen quality management, and improve the value of quality by technology, so as to win the reputation of enterprises and brands with good quality.