2012&Nbsp; There Is A Crossing Through The Blockbuster Called CHIC.

New year's Day is in China.

For this upcoming celebration, the CHIC organizing committee has been warming up early, and the theme of this exhibition is: crossing.

In a sense, CHIC has become the panorama of the entire Chinese garment industry. Then, the analysis of CHIC is not a combing of the whole industry.

If the development history of CHIC is the history of Chinese men's clothing, I believe this biased argument can still resonate with many people.

Almost every year, the men's wear Hall of CHIC is the most stylish and the most striking. Moreover, after the growth of the Chinese men's wear brand on CHIC, it is not far away from CHIC. The leaders of them almost come every year, and occasionally lag behind for a year or two, but the following is a more grand appearance.

Among them, the most famous is, of course, the Chinese fir and YOUNGOR. If it goes back to 1993, which was founded by CHIC, there must be another name to remember. That is Pierre Cardan, not knowing that Pierre Cardan has made a good start for CHIC, or that the development of Chinese men's wear is coming to an end. In short, a group of Chinese men's wear leading enterprises have grown up with the development of CHIC, and after nearly 20 years of experience, they have taken a firm foothold on CHIC, and even have their own fixed positions. Because of this, they have raised the threshold of CHIC men's wear hall more and more.

While the Chinese women's clothing brand has been in a period of shock adjustment on the stage of CHIC, CHIC women's wear hall has never been a true portrayal of Chinese women's clothing industry, sometimes even even the iceberg.

In the early years of CHIC, we could see the emergence of brands such as white-collar and Teng, and several group exhibitions of Hangzhou women's wear and Shenzhen women's wear. But this didn't really make women's clothing Museum grow up spontaneously. Some brands even went down, such as Meng Ni, FLRS and so on.

CHIC is obviously not strong enough for the attractiveness of women's clothing. Of course, it is not the intention of CHIC organizing committee to play the role of male preference. In the CHIC China clothing forum, we often see the figure of Miao Hongbing, Mao Jihong and Zhou Sheng. Their desire for CHIC seems to have been fully satisfied in the forum. Exhibitors are rather redundant. Of course, they may still have more energy to display on the platform of China International Fashion week.

Then, does the strength of the CHIC ladies' wear hall need to be strengthened? Or do men's wear belong to CHIC and let women's wear go to fashion week?

The CHIC organizing committee is obviously willing to give the women's wear a big name, which can be seen in the growth experience of the CHIC show.

In the development history of CHIC in the past 20 years, it has taken a lot of hard work to create the right to speak in the prevailing trend.

For example, in the early days of 1993, the "Tiantan of the century wind", which was the peak of Tiantan, was held at the beginning of the year. This is a large-scale fashion show held in front of the Tiantan prayer hall. The famous Chinese fashion designers and the world masters such as Valentino, Ferre, Pierre Cardan and so on provide design works, and are displayed by 200 outstanding models selected from 10 international top models in the countries such as Italy and France, and from 26 provinces and cities in the country.

The whole process is broadcast to the world by CCTV and CNN overseas TV station.

　　還有曾經名聲遠播的《兄弟杯》，吳海燕、馬可等多少中國服裝設計師在這里成長起來，當然，在CHIC這個平臺上還出現過“中國服裝流行趨勢發布”，“中國高級成衣發布”，“CHIC秀”，“中國服裝發布匯”等等與潮流發布相關的活動名字，從這些名字的演變來看，CHIC組委會為了CHIC展的時尚潮流話語發布權可謂煞費苦心，但是，目前來看，CHIC關于潮流發布的引領作用還遠遠沒有達到組委會的要求，甚至已經無法匹配目前CHIC展的規模以及影響力了，記者曾經參加過德國和意大利的服裝展會，其中一個以女裝聞名，一個是男裝的頂級展，他們的流行趨勢發布都是買手和媒體爆棚的地方，為什么CHIC有那么好的買手人氣和媒體人氣，卻吸引不了服裝大牌做時裝潮流發布呢?這是一個值得CHIC組委會深思的問題。

Of course, there are more and more children's wear areas and endless leisure brands on the CHIC, as well as overseas exhibition groups called "shadow projects" and the ever increasing atmosphere of China's clothing forum. Whether it's prosperity or lack, understanding at this time has become particularly important. In 2012, let's go through with CHIC.