New Guangdong Clothing Will Become Bright Future Of Capital Market

Under the glittering "searchlight" in the capital market, the Guangdong menswear brand brand nundi road is examined by the SFC, which shows only the tip of the iceberg, and behind it is Guangdong.

Over the years, such men's clothing enterprises in Guangdong are accustomed to "diving" and have less interaction with the whole industry. They are more concerned about the operation market, brand design and channel development, and have always shown a strong "wait-and-see" sentiment towards the capital market.

In fact, since 2006, the clothing and apparel industry association of Guangdong province has held a series of theme forums such as "when fashion meets capital", but the overall effect is relatively limited at the beginning, but the seeds of capital have been seeded and sprouted in the minds of some business owners.

Opportunity always comes to those who are prepared.

In 2010, Changxin International (owned brands such as Dili and iron lion Denton) first came to

Now the card slave road will soon become the first entrant of the A share market, and it will produce the "Butterfly Effect".

Next, Guangdong's positioning of men's clothing brand enterprises will accelerate the pace of listing, accelerate the opening of the capital changes of men's clothing, capital strength is driving the era of big enterprises, small enterprises' living space is constantly compressed, the intensity of competition is greatly increased, the number of competitors will gradually decrease, and the concentration of industries will gradually improve, and the expected mergers and acquisitions in the industry will become normal.

In a deeper look, the challenges facing Guangdong's menswear enterprises in the capital and the coming capital markets are only just beginning.

On the one hand is whether the capital market is optimistic about the overall concept of "high-end imitation men's clothing", which will directly determine its valuation level and share price. On the other hand, if consumers know more about such low-key men's clothing, will they continue to accept the high price of international brands like they accept international brands after they rush into the international brand of the Chinese market, which will affect the brand positioning and market strategy for a long time.

Based on our continuous attention and Research on Guangdong men's clothing for many years, the Guangdong men's clothing, which is located in the high-end market, with more "foreign flavor" and "international color", is gradually changing from "undercurrent" to "bright stream". This "ethnic group" can expand the space greatly, if we can better take advantage of the situation, give more tolerance, and rationally formulate its capital strategy.

In the future, from the two perspectives of capital identification and product management, there are many ways to develop brand clothing enterprises.

The first is to "enlarge" and expand channels, increase revenue and expand scale in a relatively extensive way.

Fujian men's clothing is a typical representative of this type. At the beginning of its development, the way of "encircling the city by the countryside" has paved the way for a wide range of market space in the past decade.

The second is to do fine, pursue high quality and high positioning, strictly handle every detail, and maintain high profit level.

This is the strength of Guangdong men's wear. Guangdong's men's clothing has always been insisting on quality, image, management, marketing methods and "moderate low-key" in order to maintain its "high-end" image and status.

The third is to "make small", do a good job of market segmentation, and form a local leading edge.

For example, Liang Zi women's clothing, advocating environmental protection, in the clothing design of a large number of Ma, cotton, silk, wool and other natural fabrics, especially the "Canton silk."

As a unique ancient ecological and environmental silk treasure unique to China, Ranunculus silks was once on the verge of extinction.

The fourth is to "do new", that is, to choose new concepts or new models and pursue new development.

For example, recently, the Great Jie shares, formerly known as the "Weishi garment", separated from the traditional business, chose seamless textile and garment new business, and became the leader of similar enterprises.

So in these development paths, what is the new way of Guangdong men's clothing? From its own position, we must first choose to continue to do fine.

There are two spaces for "doing fine", the first is the expansion of channels.

China's domestic demand market is booming, and new opportunities for the development of high-end high-end department stores and shopping centers will be stronger in the future. To some extent, such high-end channel resources will become scarce resources. High-end men's clothing mainly depends on high-end department stores and shopping centers. The number and sales data of such terminals are important support for their brand performance and influence, and also an important basis for gaining capital market recognition.

The second is "intensive farming and three feet digging" to enhance the performance of single store.

According to the data of some men's clothing enterprises that have been listed, the annual average store performance is about 700 thousand yuan, but for Guangdong men's clothing, the average annual sales performance of a brand in a shopping mall is 70 yuan per square meter, and the average annual performance is 1 million yuan or more. Many shops can also achieve 300-400 yuan, and some can reach 800-1200 yuan.

They are always good at doing things well, so they increase their performance in single stores.

"Doing new" is also a possible way for Guangzhou men's clothing to go in the future.

With the support of capital strength, it is entirely possible for Guangdong men's clothing to be "new".

"Doing new" also includes two aspects: first, the introduction of younger brands.

At present, these brands are basically located in business men's clothing. In the future, if we want to continue to expand the market, we will choose to launch a more young men's clothing brand located in the urban fashion and white-collar elite. Two, in terms of channel development, we will also establish a large flagship store in typical cities on the basis of mainly relying on department stores and shopping centers.

New brands, new models, new channels, new strategies and new marketing means will all be the future development paths of Guangdong men's clothing, plus the ability to be "sophisticated". Therefore, the future development space and potential of Guangdong men's clothing are imaginable.

In addition, it is also conceivable that the merger and acquisition of brands will be carried out with capital strength.

In view of this, I believe that both the clothing industry itself and the capital market should reexamine the Guangdong menswear sector.

In the future, the bright spot and hot spot of the textile and garment sector in the capital market will surely be Guangzhou and Shenzhen, which is called "new Guangdong clothing" for the time being.

Looking at the theme of clothing enterprises listed in Zhejiang and Fujian over the past decade, some of them have the next concept, that is, the theme of "refined high-end men's clothing". This is the turn of the new Guangdong.

Institute of international finance and securities, Belgium