Seven Mistakes That Salesmen Often Make

Every salesperson makes mistakes when he sells products or services. Even a top salesperson sometimes makes mistakes.

So why do I emphasize many times? Marketing What is the seriousness of personnel's mistakes?

Because many marketing personnel, their own marketing level is limited, resulting in their own continuous loss of business. Order I don't know. This is a very terrible thing.

Marketers usually commit the following problems.

First, be Customer Take your nose.

Sales is an interactive process, you should control this process, rather than let customers lead. The best way to control sales process is to ask questions, which is also the best way to know whether your products and services meet the needs of the other side. If you can put forward a high quality problem, you may discover the defect of the product, help the company improve its product, and become an expert yourself.

Second, no investigation was conducted before the talks.

After a few weeks of voice mail contact, a salesperson finally got in touch with a potential customer and arranged a meeting. Unfortunately, before entering the conference room, he did not investigate the company, so during the talks, he failed to solve the existing problems of the customers, which is a waste of time for top management.

This is one of the most common mistakes in the sales process. So before making phone calls or arranging talks, salespeople should spend some time understanding the underlying situation of potential customers.

Third, too much to listen.

Many salesmen chatter in the sales process, praise the performance of their products and after-sales service, but neglect the needs of customers. When a customer first went to a store to buy a carpet for a family, a salesman introduced to the customer how long he had been in the industry, how smart he was, how great his carpet was, but those words did not solve the customer's problem -- what kind of carpet the customer's home was suitable for. So the customer left the store because the customer thought the salesperson was not concerned about his special needs. On the contrary, a salesperson works in an advertising agency. He knows a lot about communication skills. When he deals with customers, he never introduces his company first, but asks customers to talk about their company first. In this way, he can identify the most effective sales strategy. {page_break}

Fourth, provide unrelated information to customers.

Many salesmen like to provide information that is totally irrelevant to customers, such as who he is in the financial backstage, and which big customers he has. What customers care about is how the salesmen's products and services can benefit themselves, and how to meet their individual needs.

Fifth, the preparation is inadequate.

A salesperson called a client. It was thought that the customer would not hear the voice message of the customer. He did not expect the customer to answer the phone. The salesman was caught off guard, so that he did not raise valuable questions. He just hurried to deal with the customers' problems and let the customers dominate the sales process.

When you call a client or prepare to talk with them, be sure to prepare the relevant information at hand, including product prices, identification reports, samples and a series of questions you are prepared to put forward. It is better to list them, to review them before making phone calls, and to keep them in mind. If you only have a chance to leave a good first impression on your customers, if you are ready, you will waste this opportunity.

Sixth, we miss the opportunity to promote sales.

At a seminar, a participant expressed interest in a salesperson's book. The salesman asked the customer to browse through it and then sold his books to other customers. Later, the customer complained to other participants about the salesperson's attitude.

If you sell a product or service, you should lose no time to promote it, especially if you have taken time to assess the needs of your customers and know that your products or services can solve their problems. Many salespeople worry that this will be aggressive and offensive, but in fact, as long as you are confident, Be good at giving systematic guidance In order to promote sales, people will react positively.

Seventh, stop looking for potential customers.

Many independent companies make such a mistake: when business is good, they no longer look for potential customers and think business will come. Remember, successful salesmen always take precautions, always look for potential customers, and actively arrange to meet them.