Sunday Holiday Bill &Nbsp; Qingdao Retail Enterprises Account 700 Million
On the new year's Day holiday in 2012, the market atmosphere of the island city festival became more intense. The consumer goods market showed a good momentum of abundant commodities, stable prices and active consumption. According to the Municipal Bureau of Commerce monitoring, in from January 1st to 3rd, the city's ten largest retail enterprises (Group) achieved sales of 693 million yuan, an increase of 16.5% over the same period last year, and the consumer market achieved a good start. However, due to the policy of "replacing the old with the old" and so on, the appliance sales market has obviously cooled down. Three days of new year's day, sales of household appliances in various stores dropped by 18.6% compared to the same period last year.
The Spring Festival is near the mall.
This year's new year's Eve is approaching the Spring Festival. The consumption of the market is very active. The businesses have launched more than 100 shopping promotions, which has greatly promoted the consumption of the market. Liqun group launched a series of discount coupons in the major shopping malls supermarkets. The group achieved sales of 210 million yuan; the wiki group held "dragon Teng Sheng, hot new year" activities, business sales increased by 18.6%; northern China World Trade Center organized the "colorful new year ceremony" activities, and the guests organized the "year-end double play" and "urban and rural New Year" activities, sales increased by more than 30%; Mackay rolled out the "Spring Festival market" campaign in advance, the sales growth of the mall reached 64.8%; Sunshine Department held the "Happy China year" campaign, promoting sales growth by 25.2%.
The most popular thing to eat is to wear clothes.
On the three day of new year's day, under the action of the theme marketing activities and the concentrated consumption of festivals, the products of seasonal, fashion and demand have been sold well, and the food and clothing categories won the second place respectively.
Monitoring shows that food, tobacco and alcohol are still the first choice for family and friends. The ten enterprises achieved sales of 84 million yuan and 23 million yuan respectively, representing an increase of 15% and 30.9% respectively, representing 12.2% and 3.3% of total sales respectively. Among them, the food sales in northern China World Trade Center were relatively fast, increasing by 29.5%; the cigarette and wine in the national cargo (Li Da) group increased by 28.2%.
To prepare new clothes for the new year, it also greatly stimulated the clothing sales of various stores. Monitoring shows that sales of clothing and shoes and hat products of the ten major enterprises have increased rapidly, and sales of 195 million yuan and 43 million yuan have been sold for three days, up 16.5% or 18.2% over the same period. Among them, the growth of Mackay and sunshine department stores is over 25%.
Abnormal consumption of household appliances
The policy of replacing the household appliances with old ones suddenly ended, and in December 31, 2011, it became the "watershed" of the household electrical appliances market. During the new year's day, the popularity of major household appliances stores is comparable to that before the festival. Most of the people who bought the demand for traditional household appliances rushed ahead, overdrawn the demand before the whole Spring Festival, which led to the unusual consumption of traditional household electrical appliances on New Year's long holidays this year.
According to the statistics of the Municipal Bureau of Commerce, sales of household electrical appliances decreased by 18.6% over the three day of new year's day. As 3C products have not participated in the activities of household appliances exchange, and the trend of popularity of fashion appliances has not changed, the sales volume of 3C products has been increasing year by year. Among them, the growth rate of smart phones was the most obvious, up by 50% compared with the same period last year, and the number of digital cameras increased by 30%.
Vegetable prices fluctuate slightly
In order to ensure the stable supply of vegetable basket Market during the new year's day, the city commerce bureau has put in 3231 tons of "vegetable basket" reserve commodities. Judging from the operation of the market, during the new year's day, the market of "vegetable basket" was adequate, the price was basically stable, and the overall operation was stable.
According to the Municipal Bureau of Commerce, from 1 to 3, the three major vegetable wholesale markets in Fushun Road, Chengyang and central China traded 5337 tons of vegetables, 1780 tons per day, 2.3% lower than before the festival. Mainly during the festival, the public increased the consumption of agricultural and sideline products such as pork and aquatic products, and the volume of vegetable trade decreased slightly. The average price of vegetable wholesale is 2.31 yuan / kg, 1.3% higher than that before the festival, and the average retail price of the farm market is 5.57 yuan / kg. Compared with that before the festival, the vegetable price rose slightly, mainly in other fields, such as kidney beans, green peppers, cucumbers, eggplants and other seasonal vegetables.
The number of pork market in the city is 7845, about 2615 per day, 1.2% higher than that before the festival. The average wholesale and retail price is 23.7 yuan / kg and 30.5 yuan / kg respectively, which is basically the same as before the holiday.
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