Luxury E-Business Gets Capital Attention

2011/12/28 9:38:00 8

??? 日本語 Fran?ais English 中文

According to the latest report, China's rapid economic development and multi-layered consumption characteristics show that China

Consumer

The purchasing power of luxury goods has been increasing, so that luxury e-business websites are rising in recent years.

Data show that before November this year, e-commerce and mobile Internet two segments of the most active investment,

Electronic Commerce

The industry has disclosed 91 investment events, with a total investment of $3 billion 841 million.

From the perspective of online retailing subdivision of categories, luxury goods and electronic business enterprises mainly focus on jewelry and clothing.

Since 2010, it has been revealed with jewellery, accessories, clothing.

Clothes & Accessories

There are a total of 23 investment events related to luxury e-business websites, of which 21 INVESTMENT events disclosed total investment amounting to US $529 million, with an average investment of US $25 million 210 thousand.

Ching Ke believes that China's luxury E-business has received capital attention for three reasons: first, the rapid development of China's consumer goods market; the two is that the number of Chinese middle class and affluent population is expanding, which has strong consumer demand for luxury goods market; three, e-commerce is one of the fastest growing channels for product / service sales.