Reform And Innovation Of Xi'An Convention And Exhibition Industry

Convention and exhibition can change a city, and the exhibition industry is changing the present Xi'an.

Based on the comprehensive benefits brought by the rapid development of MICE industry, Xi'an's

A conference can change a city.

Davos is one of the famous examples.

From a sparsely quiet town to a place where the world's top figures share the world's annual plans, Davos's three words are not new to many people.

As the world economic forum is held annually in Davos, Switzerland, the world economic forum is also known as the "Davos forum".

The exhibition industry is listed as a service industry in the implementation plan of the comprehensive reform of national service industry in Xi'an.

Davos model of Xi'an

Some experts estimate that the industry driving factor of the international exhibition industry is 1:9, that is, if the income of the exhibition hall is 1, then the related industry is related.

Just as the Convention and exhibition economy is becoming a booster of urban economic development, Xi'an also spares no effort to promote the development of MICE economy.

In December 3rd, the Qujiang International Conference Center, which could accommodate 20 thousand people at the same time, was opened. At this point, Xi'an has already owned three major exhibition centers (Qujiang International Convention and Exhibition Center, Shaanxi International Exhibition Center, greenpen International Convention and Exhibition Center), two major professional exhibition areas ("Datang West", "western car city") and the two international conference centers (the Eurasian Economic Forum permanent address Kempinski Segmen Hotel, Qujiang International Convention Center).

"Xi'an has formed a convention and exhibition industry chain that integrates media advertising, ceremonial celebrations, logistics and commerce, and resources symbiosis. It has 1363 professional exhibition companies and related companies, and has made a further step toward regional international convention and Exhibition Center."

Wang Tao, secretary and deputy director of the Xi'an Convention and exhibition industry development office, said: "the outstanding feature is that the international and national large scale exhibitions are increasing significantly, and the brand driving effect is prominent."

During the "12th Five-Year" period, Xi'an will strive to create the four major exhibition areas of "Qujiang Convention and Exhibition Industrial Park, high-tech industrial exhibition area, consumer goods exhibition area and cultural products exhibition area", and set up the two comprehensive exhibition zones of the "International Exhibition Park" and "Eurasia Economic Forum comprehensive Park".

In the future, Xi'an's Convention and exhibition industry will upgrade its internationalization, branding and specialization through enhancing the competitiveness of the Convention and exhibition industry through integrating resources, market operation and diversified development.

It is estimated that by 2015, the total area of exhibition and exhibition facilities in Xi'an will be more than 300 thousand square meters. The development of MICE industry will become a pillar industry of modern service industry. The exhibition economic circle centered on Xi'an will take shape.

Comprehensive benefits brought by mice

A successful exhibition can gather a large number of high-end talents, including businessmen and scholars, and become the driving force of urban economic development.

Although the development of exhibition industry has its own periodicity, the industry driving effect is obvious.

Tourism, pportation, communications, consulting, finance and other industries will benefit from it, so as to achieve overall profits.

As an important means to show the city's image and brand, mice will not only be willing to invest and cooperate in the exhibition venue, but also enable them to have a general understanding of the city's software services, directly enhance the visibility of the city and establish the city brand.

At the same time, the exhibition industry can promote various industries to improve services, enhance the quality of citizens, enhance the overall strength of the city, improve the city's functions.

Statistics from the China Conference blue book show that China holds tens of millions of meetings a year, and the number of participants is over 100 million, with an average annual growth rate of 20%.

According to the statistical report of the International Conference and large conference Association, China's company meetings occupy only half of the country's market share with a market share of 49.9%, which is basically in line with the situation in most countries in the world.

However, from the number of participants in the conference, the number of meetings with less than 100 people accounted for 47.1% of the total national conference, and only 500 of the 500 people attended the meeting.

The International Conference of more than 500 people accounted for 28.3% of the total meeting, and the size of China's meeting is still very different from that of the world average.

Due to low entry threshold, unclear industrial standards, and asymmetric information on the upstream and downstream industries, it is urgent to build an effective docking platform.

It is reported that during the "11th Five-Year" period, the Xi'an Convention and exhibition industry grew at an average annual growth rate of 20%. The city held 664 exhibition scale and 151 thousand and 100 new jobs, creating a comprehensive social economic benefit of 37 billion 518 million yuan.