Haining Leather City "Three Upgrading" Leads Fur Fashion

At the end of the year, people in Haining's leather city were crowded. People used the warm winter sun to buy new clothes for their families in the new year.

It is difficult to find spare parking spaces in a wide parking lot, and the newly opened flyovers are crowded with people.

This is China's largest leather capital and the birthplace of all Chinese fashion.

Leather designers from around the world and tens of thousands of leather workers gathered here to rewrite the world's fur coat.

Haining designers collectively go to Paris for training

In 17 years, the leather city of Haining has become a domestic market.

The huge number of styles and the price difference of thousands of dollars make Haining leather city have a "fatal temptation" to China's "civilian luxury consumption" group.

The fur that sells tens of thousands of dollars in the mall may also be 10 thousand yuan in the leather city of Haining, and a fur coat sold for five thousand or six thousand yuan in the exclusive store may be Amoy to one thousand or two thousand yuan in Haining.

"In recent two years, our annual sales growth rate is over 15%."

The chairman of Haining leather city has said that fur and leather products have become "fashion products" from the past "cold products".

Many consumers in Jiangsu and Zhejiang provinces will buy two or three leather garments every year, and the consumption gold period in leather industry has arrived.

And more leather traders are good at seizing this opportunity, and begin to give their fur more connotation with unique originality and original design.

Zhang Sifeng, President of Haining leather Designers Association, is deeply touched by this.

In April of this year, he led a group of Haining designers to Paris to train and feel the charm of fashion capital.

"Our courses are taught by Chanel, Dior and other world brand leather designers. They teach our designers how to draw inspiration from their lives. Everyone is very much benefited.

For example, the teacher will show you the old accordion, or the unique architecture and oil painting, not just the clothing itself. "

Accordion wrinkles can also be used in clothing design, which makes people feel very intuitive.

Chagarin, deputy general manager of Haining Leather City, said that leather city has been exploring the upgrading and upgrading of traditional industries, allowing designers to "go out" and docking with the French designers association. This is a good starting point to make leather city products more competitive, so that the leather industry can pform the upgrading and upgrading of the leather industry from design.

How much tide is the Haining leather city? Chagarin revealed that the former singer Fish Leong came to Hangzhou to give a concert, so he set aside a day to sweep the goods in leather city.

In the fashion fur shop FOOR, perhaps the cute style and exquisite workmanship moved her. Fish Leong, like a treasure boy who discovered the treasure, tried on those fur clothes excitedly, and bought more than 10 fur coats in a short time.

In Haining Leather City, such a thing is often staged.

In many people's minds, this is not only a market selling fur and fur, but also a kingdom selling fashion and fashion lifestyle.

"Bright and clear deduction" to make consumption more pparent

In many old Hangzhou, to buy things in Haining Leather City, one will see goods, and two will bargain.

But now, these are old experiences.

Many consumers who go to the leather city will find that some of the leather shops have already put up the "bright and clear button" brand. Buying leather clothes in these shops does not need to haggle. It is very convenient to see the clothes that you like directly pay according to the discount given by the merchants.

In the first phase of the market, there is a small logo on the side of the gate of the beast king's flagship store, which says 5 words: "Ming Ming Ming Dian Dian", and on the other side of the shop is a sign which says "full court 72% off, refuse to make a counter-offer".

An operator said that no bargaining, buyers and sellers worry.

Haining Leather City responsible person said that in order to improve consumer satisfaction and enhance the integrity of business owners, so the initiative to promote this clear cut activities, there are now more than 200 business households independently declared the "bright discount shop."

"This decision began in September of this year."

Leather city management department introduced the event in the leather city A seat luggage area, leather clothing area, fur clothing area, B seat leather clothing area, footwear area, C seat fur clothing area, D seat fur clothing differentiation stage trial, all shops that meet the relevant standards will be awarded the title of "bright and clear deduction shop". Every discount shop will receive strict examination, implement the marked price and standard discount, and create a healthy, orderly and fair market environment.

"Shops that are awarded the title of" Ming Ming Ming Dian "will be strictly inspected by the staff.

If we do not violate the provisions of the open and sharp deduction, we will give priority to the registration in the extension market. In the coming year, shops will also give preferential treatment when they renew their lease, otherwise they will be punished.

Leather city official said.

Stepping out of the development of chain operation

In November 26th, the groundbreaking ceremony of the "leather city of Chengdu Haining" was launched in Chengdu, the largest leather city in Southwest China.

This marks the official launch of the "largest carrier" market in the southwest region, which is the largest leather market in Haining.

In recent years, the leather city of Haining has expanded abroad to establish a chain market and take the road of chain operation.

This is the biggest leather market in China that has influenced the world. It has always advocated to go out and promote the pformation and upgrading of leather industry.

Haining leather city has opened branches in Shuyang, Liaoning, Jiangsu, Henan and Xinxiang, and detonated the local passion for fur consumption.

In the light of the law, Haining's leather city's operation strategy can be summed up as "out of thin air, making a mountain out of a molehill and digging a hole together".

The economy of the "out of nothing" economy has the most vitality, and it is a fine and high added value economy.

"Making a mountain out of a molehill" means that Haining will fashion a fashion show into a million miles, a leather fashion week for 12 days, and a design contest to retain many design talents.

"Digging holes together" means digging a fashionable pit, leisure pit and high added value pit, allowing all kinds of resources to flow here.

"Resources are not the most critical factor in the formation of industries. The most vigorous industry chain can be formed by focusing on refined and high value-added products, producing nothing and continuing independent innovation."