Outdoor Sports Global Prosperity &Nbsp; Austria NORTHLAND Explode China Craze.
With outdoor sports in the world
Range
China's outdoor sports are also rising strongly.
China's outdoor goods market also ushered in a new blue ocean with an annual growth rate of 30% to 50%. It is one of the fastest growing outdoor markets in the world.
Many international brands are making efforts in the Chinese market.
Founded in 1973, Austria NORTHLAND brand has joined the Nanjing border town sporting goods Limited by Share Ltd in 2003 and has won the hearts and minds of the vast number of Chinese consumers and distributors since its entry into China.
The Chinese market has also become one of the three fastest growing NORTHLAND brands in Austria.
On December 20, 2011 -23, with the theme of "flying wings and jumping to the best", the product order of Austria NORTHLAND brand 2012 autumn winter will be held in Jiangsu Nanjing Zijin villa.
This theme not only represents the direction of the 2012 outdoor sports market in China, but also reveals the ambition of NORTHLAND brand in Austria.
Mr. Huang Geng, the founder of NORTHLAND brand, Susanne, director of research and development, and Mr. Huang Geng, general manager of border town, welcomed the guests.
This Austria NORTHLAND 2012 autumn and winter products
Order goods
At the meeting, Mr. Gerwalt Pichler, founder of NORTHLAND brand in Austria, Ms. Susanne Borufka, R & D director of Austria headquarters, Mr. Huang Geng, general manager of Austria border town sporting goods Limited by Share Ltd, and all staff of border town sports, participated in the order meeting with more than 500 shopping malls, outdoor stores and dealers from all over the country.
Orders will be brand video, static exhibition, scene model show, Austria traditional dance and other comprehensive ways to perfect the new products of Austria NORTHLAND. In 2012, NORTHLAND inspired by Austria's outdoor customs and beautiful scenery, combined with the aesthetic characteristics of Chinese consumers, carried out the GLOCAL global localization (GLOBAL global +LOCAL localization) innovative design. At the same time, as the core of brand and product quality, the new technology platform for clothing and footwear products was also exhibited for the first time in this order meeting, so that guests and guests can be more detailed and intuitive to understand the strong functional characteristics of new products.
To the excitement of the guests, the border city sports group clearly elaborated on the NORTHLAND's winning brand development strategy, just as the theme of this meeting.
brand
In the autumn and winter of 12 years, the wings will soar to the best.
At the same time, they also give the dealer friends a shot in the arm. They have expressed their willingness to fully support the development of NORTHLAND brand, share opportunities and achieve win-win cooperation.
On the spot of the order meeting, a dealer in Beijing, Mr. Jiang said that this is the first time he participated in the Austria NORTHLAND brand ordering meeting, but he has deeply felt the tremendous impact of the NORTHLAND brand.
Mr. Jiang told reporters that at the moment when China's outdoor sports market was going to erupt, he eventually chose the NORTHLAND brand of Austria mainly from nearly three years of long-term concern and understanding.
Through this order, we can understand and communicate closely. The professional technology and high-end quality of Austria NORTHLAND products also give him more confidence in the market prospect of the brand.
The NORTHLAND brand was born in 1973 in Austria's Steyr province. The alpine magnificence and the aura of The Danube give the Austria outdoor spirit with the core of comfort and comfort.
In the past 40 years, NORTHLAND has gradually developed from professional outdoor brand to rock climbing and mountaineering to cover sports, urban leisure and so on.
field
The outdoor line pioneers have been successful in over 38 countries worldwide.
When NORTHLAND entered China in 2003, it took the "comfortable and comfortable heart" as the core of the brand, advocated the comfortable outdoor lifestyle of Austria, and won the general sympathy of consumers in China.
With the enthusiasm of Chinese consumers for outdoor sports and the start of the NORTHLAND brand to win the brand strategy, we believe that the NORTHLAND brand will achieve better results in 2012.
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