Olympic Year Travel Winds Are Popular &Nbsp; NORTHLAND Orders Will Be Uncovered.
With the approaching of the 2012 London Olympic Games, the outdoor sports market will also usher in a new round of rise.
As an outdoor sports representative brand and outdoor equipment expert who adheres to the "limit test", the Austria NORTHLAND2012 order meeting was held in Zijin Mountain Villa in Nanjing in December 20, 2011. The theme of "flying and jumping to the best" has not only highlighted the 2012 winds, but also revealed the ambition of Austria NORTHLAND to accumulate thick and thin, so that the 500 large Chinese players present.
Market
Outdoor stores and dealers are thrilled.
2011, the opening year of Austria NORTHLAND Centennial layout
Austria NORTHLAND is a very special outdoor sports brand.
Its founder, Mr. Gerwalt Pichler, is an outdoor sports maniac born under the the Alps.
Having witnessed the death of mountaineers and the harm of poor outdoor equipment, the NORTHLAND brand of Austria was founded in 1973 and will serve as a career for outdoors enthusiasts all over the world.
After nearly 40 years of development and growth, Austria NORTHLAND has formed its own unique style and pursuit.
Unlike other outdoor brands, NORTHLAND's leading teams are outdoor enthusiasts.
Compared with their excellent performance, they also have good achievements in all outdoor fields.
For example, Mr. Arno Pichler, chief executive of Austria NORTHLAND, is a professional cyclists and twice became a champion of Austria mountain biking / Masters in 2000 and 2002.
Austria NORTHLAND Product Manager Mr.Burkhard Felber is a rock climbing expert who won the Austria rock climbing competition.
Champion
And since 1989, it has been absorbed as a member of the Austria national mountain rescue team to save the valuable lives of many outdoor sports personnel.
If people drink water, they will be warm and self aware.
Just because of being born outdoors and outdoors, NORTHLAND knows that outdoor athletes and enthusiasts need safety, comfort and freedom most in extreme environment. Therefore, in addition to laboratory testing and authority inspection, every product is also invited to participate in products by professional athletes and outdoor enthusiasts.
test
。
NORTHLAND provides a more comfortable product for outdoor enthusiasts in a professional spirit.
Persistent, professional, professional, these labels are global outdoor sports enthusiasts' evaluation of Austria NORTHLAND, and also include the Chinese market users with annual growth rate approaching 50%.
NORTHLAND attaches great importance to the Chinese market, no less than their best quality life.
2011 was in January 12th.
In the NORTHLAND 2011 autumn and winter new products conference, NORTHLAND Austria headquarters and Nanjing border town sporting goods Limited by Share Ltd held a hundred years of authorization. Nanjing border town sporting goods Limited by Share Ltd will have NORTHLAND brand Greater China 100 years of exclusive agency management rights.
This means that NORTHLAND will have a strong determination to grow in China over the past hundred years, and grow with China's outdoor sports market.
Also, in order to see the seriousness and persistence of NORTHLAND, many dealers launched their bid at the beginning of NORTHLAND2011, and set off an upsurge of purchasing. From the trend of 2011, NORTHLAND continued to consolidate its position as a leader in the Chinese outdoor products market, and also made many dealers go up to a higher level in their career.
2012NORTHLAND ordering, a feast of the tide and movement
With the Olympic economy's 4 year round of big economic cycles and the upcoming 2012 London Olympic Games, the global outdoor sports will undoubtedly usher in a new wave of development.
At the same time, many
wise
The Chinese people are beginning to realize that it is better to eat sweating, go out for outdoor activities or travel more than they want to eat, which is the best investment for their health.
Therefore, China's outdoor sports market will also usher in a new climax. Experts predict that the annual growth rate of China's outdoor sports market in 2012 is expected to reach 50%.
News from the clothing industry of Paris, Milan and Tokyo has given the outdoor market a shot in the arm.
It is reported that 2012 of the five fashion trends, only "sports wind" and "travel wind" occupy 40% seats, it can be said that the global dress will be affected by 2012 London Olympic Games.
What is particularly noteworthy is that in the travel wind, "luxury travel wind" is also called the highlight of the tides, that is to say, not only travel, but also unique quality and taste.
This is strikingly consistent with NORTHLAND's brand advocating "comfort and freedom".
Because NORTHLAND originated from outdoor sports and professional development in the past 40 years, NORTHLAND has more advantages in the Chinese market.
At the 2012NORTHLAND ordering conference, NORTHLAND revealed that 2012 Austria NORTHLAND products will be inspired by the outdoor customs and beautiful scenery of Austria, and integrate the aesthetic features of Chinese fees to carry out GLOCAL global localization (GLOBAL global +LOCAL localization) innovative design.
As we all know, NORTHLAND is already in.
China
An independent shoe research and development center has been set up.
At this order meeting, NORTHLAND released a new platform for product technology. NORTHLAND said that the complete technology system is one of the most important cornerstones of high quality products.
It is exciting that NORTHLAND has already indicated that in the great environment of the rise of the traveling wind, the enthusiasm of outdoor sports and the growth rate of China's outdoors approaching 50%, Austria NORTHLAND has not only completed the layout for 100 years in China, but has also made meticulous preparations. It will launch its efforts in 2012 and create opportunities with many Chinese partners.
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