Shishi Shoes And Clothing Closely Follow The Main Theme Of Green Economy And Open Up The Market.

The main theme of the twenty-first Century world economy is

It is understood that since last year,

The environmental problems brought about by the rapid development of shoemaking industry are gradually showing up, and more and more attention has been paid to them.

Many shoe enterprises have begun to realize the importance of environmental protection. From the "blind pursuit of profit maximization" to "actively protect the environment, adhere to the sustainable development of enterprises", for a time, the concept of environmental protection goes deep into the shoemaking industry.

Mr. Liao, director of research and Development Department of a shoe enterprise in Bao Ge science and Technology Park, said that many enterprises in Shishi shoe-making enterprises began importing environmental protection elements on products and increased the application of new materials.

According to its introduction, take oil-based rubber as an example.

In the factory where oil gum was used before, workers were covered with unpleasant volatile gases for a long time. A large number of organic solvents were discharged into the atmosphere every year in the factory. After entering the atmosphere, the organic solvents may form a large amount of photochemical smog and acid rain, which have a serious impact on the environment and people's health.

In contrast, the factory using water-based adhesive can be smelly and environmentally friendly without the exhaust system, and the health and consumption level of consumers are controlled.

In addition, compared with the traditional oil-based adhesive, water-based adhesive is easier to adhere to shoe materials, and each line can save 4 workers, and 16 production lines can reduce labor costs.

From the change of raw materials, we can see that the awareness of environmental protection is gradually strengthened, and the "green" marketing strategy can not be ignored.

During the interview, the reporter learned that, especially when Jinjiang's brand was pleased to assemble the Olympic theme at home and abroad, the company made a unique marketing strategy.

Many shoemaking enterprises in our city are also taking pains and taking pains to choose cooperation with the pioneered scientists and professional research institutes, so that "green" runs through the various processes of R & D, production and sale.

"The domestic market pays much attention to" green ", and export products should be done well. In this respect, it is necessary to remind.

For this reason, relevant officials of Shishi Office of Quanzhou inspection and quarantine bureau pointed out that the export footwear enterprises in the area should give priority to "environmental protection" and continue to increase research and development efforts and capital investment in new raw materials and new technologies, so as to maintain the product's permanent lead in fierce competition.